MART MARTIN

Mart provides vision and direction for Jackson Spalding’s client branding initiatives while overseeing JS Creative. A 20-year veteran of The Coca-Cola Company and former director of public and media relations for its North America division, Mart’s creative and strategic abilities touch clients and teams across the spectrum of sectors and marketing disciplines.

During his career at Coca-Cola, Mart led publicity efforts for many of the company’s major brands and initiatives, including product, package, promotion and advertising launches (for brands including Coca-Cola, Diet Coke, Sprite, and others); sports sponsorships (including the Olympic Games, FIFA World Cup, NASCAR, and the Super Bowl); and community outreach programs (for The Coca-Cola Foundation, Special Olympics, and multi-cultural events).

Prior to Coca-Cola, Mart was director of Media and Public Relations for the 1985 United States Olympic Festival, and the 1983 Special Olympics World Summer Games, both held in Baton Rouge, La. Mart also held positions with Heritage Publishing Company in Little Rock, Ark., and Mississippi Special Olympics.

A dedicated advocate for the arts, Mart serves as chairman of the Board for the Theatrical Outfit theater company, advisory board member for University of Southern Mississippi’s College of Arts and Letters, advisory board member for the Kennesaw State University Department of Communication, and on the worship arts team at Dunwoody Community Church.

Mart graduated with honors from The University of Southern Mississippi with a Bachelor of Science in Advertising with an emphasis in Marketing.

An avid reader, weekend actor and art collector, Mart loves to spend time with his wife LeAnne and step-daughter Madeline at their home in Sandy Springs.