Have you ever thought about how the year 2007 changed the world? Probably not. But it did – in major ways. And I would argue that it revolutionized marketing and PR forever.
In this video, Pulitzer Prize-winning, New York Times columnist and best-selling author Tom Friedman asserts that 2007 is the most important year in modern technological history. Here’s why:
- Apple released the first iPhone
- Facebook went global
- Twitter launched its own independent platform and went global
- Google bought YouTube
- Kindle debuted
- The internet exceeded one billion users
- The population sent more text messages on phone than voice messages
- Google launched Android and IBM launched Watson
That’s quite an impressive list, especially given that so many of these things are now intrinsic to our daily lives! It’s safe to say these innovations forever altered the marketing communications landscape because they introduced a new level of global connectivity and changed the way people communicate daily. Now, business communications plans are filled with social media strategies, digital media tactics and mobile geo-targeting. In 2007, those terms would have sounded like a foreign language.
As we embrace new technology, we also have to keep in mind the tools and practices that got us to where we are today. Our world may be changing, but that doesn’t necessarily mean we should abandon traditional press releases, print advertising, TV commercials or other tried-and-true measures. For marketing professionals, that means considering the plethora of platforms available to communicate strategically with our audiences.
We’re more “connected” now than ever before, but are we really making meaningful connections with our target audiences and customers? The key to succeeding in this ever-changing digital age is knowing your audience – and reaching them with a message (and through a platform) that resonates with them. Our communications channels may be changing, but the core messages for your brand shouldn’t.
So, the next time you’re checking your email on your iPhone, scrolling through Facebook during your lunch break or watching that funny cat video your Aunt Marge sent you via YouTube, just remember… before 2007, none of that would have been possible.