State of the Agency

Every year, Jackson Spalding comes together to hit the rewind button and look back at some of our biggest hits. This year was no exception, with our talented team congregating in Atlanta on April 19 for our annual State of the Agency (SOTA) meeting.

In the days leading up to the main event, our Atanta office was bursting at the seams, as we welcomed our colleagues from Dallas, Athens and 12 other locations across the country. It was a week of reunions and a reminder of just how much we’ve grown since our start in 1995.

On the day of the event we donned our lanyards and headed up Peachtree Street toward the Woodruff Arts Center, where we picked up snacks, drinks and popcorn before taking our seats in the theater. Highly-stylized lanyards?! Crushed velvet seats in a theater?! Popcorn and other assorted snackage?! Yep! This year’s SOTA wasn’t just an all-agency meeting – it was a film festival.

The program kicked off with a welcome video, the first of about a dozen films in our matinee lineup – written, filmed and directed by the very-talented Jackson Spalding videographer Jonathan Buiel and with loads of support from the entire agency.

We then heard from a couple of longstanding clients – Carrie Kurlander of Chick-fil-A and Tad Hutcheson of Delta Air Lines. Carrie and Tad shared insights on what sets us apart from other agencies and why they both value their relationship with JS. It was humbling to hear how much these industry leaders trust our team and be reminded of the impact our people make every day.

Next, we were treated to entertaining videos, as well as heard from Jackson Spalding’s executive and leadership teams. As we munched on popcorn, our leaders answered our questions, shared recent victories and challenged us dig deeper than ever before. A collection of in-person updates and on-screen shorts, the format of the day was a perfect mix of multimedia eye candy, relevant company news and a lot of laughter.

Our “Executive Producer” Glen Jackson closed out the day with an inspirational message, reminding us all of our mission to find “a better way” to service our client family and to take care of each other. Because that’s what State of the Agency is all about. It’s an opportunity to look back at all we have done for our clients. It’s an invitation to dream up new ways to elevate brands in the coming year. And it’s a reminder of our mission to be the most trusted and respected marketing communications agency. Roll the credits.