Influencer Relations

Peer-to-Peer Persuasion

Helping brands tell their story with influencers

Overview

Influencer relations is the practice of building a relationship(s) — based on shared goals and common values — between a brand and an independent party whose existing digital footprint (i.e. influence) can measurably impact the behavior of your intended audience (i.e. their peers). According to Nielsen, 90% of consumers trust peer recommendations, while only 33% trust traditional ads. This means the messages shared by influencers go a long way, and are therefore a successful way to inspire impactful experiences for your consumer.

Jackson Spalding - Influencer Relations

Our Approach

We base our approach on what’s best for your brand and campaign. Our team can handle every element of an influencer campaign, or work alongside trusted agencies, talent agents or other networks. Whether one mega influencer, or a dozen micro influencers, no two clients are the same, nor is our influencer approach.

Jackson Spalding - Influencer Relations

Influencer Success Stories

When influencer marketing is done well, it expands the reach of a brand’s key messages and introduces brands to new audiences, making it a cost-effective, scalable and a trusted means of broadly sharing messages. We’ve achieved this together with clients of all sizes. Here are a few recent examples.

Mattress Firm - High Tech Bedroom

Mattress Firm launched a campaign and event to reaffirm their technology credentials to consumers and prove that they curate a selection of sleep solutions with the best technology. In short, they wanted to demonstrate “real innovation and real value.”

Jackson Spalding - Mattress Firm Influencer Relations, social media feed

The Results

We partnered with Apple co-founder Steve Wozniak, who promoted the event multiple times to his 582k Twitter followers. We also partnered with online influencers Carley Knobloch and Katie Linendoll on multiple blog, teaser and social posts, which resulted in more than 12k Twitter impressions with their 130k+ combined Twitter followers.

489

Instagram likes

600 k+

Twitter impressions

347

Twitter engagements

Orkin - Mosquito Control Awareness Week

To educate the public about mosquitoes and mosquito-borne diseases like Zika virus, Orkin leveraged its partnership with the Centers for Disease Control and Prevention to co-host a live Q&A on the Orkin Twitter handle to answer questions and address concerns during Mosquito Control Awareness Week.

Jackson Spalding - Orkin Influencer Relations, social media feed

The Results

We worked with five lifestyle influencers (with more than 220,000 collective Twitter followers) in key markets to help facilitate the conversation and drive participation in the hour-long chat.

46 m+

Twitter impressions

718

Twitter posts

100

Twitter participants trending in Atlanta

3,772

Twitter mentions

Toyota Top 10

The world’s largest automotive manufacturer wanted to: 1) form lasting relationships with local market influencers to pave the way for future partnerships; and 2) build brand awareness and highlight select vehicles. So, we helped them identify influencers with highly engaged, local followers. In Tampa, we launched the #ToyotaTop10 campaign, which highlighted the Corolla and RAV4 by putting 10 Tampa-based influencers behind the wheel of the vehicles for a week. To play up the “Top 10” theme of the campaign, we designed a magazine highlighting a list of Top 10 Tampa attractions.

Jackson Spalding - Toyota Influencer Relations, social media feed

The Results

The campaign garnered almost 3 million impressions in just one week, and Toyota has re-engaged several of the influencers for follow-up vehicle loans and reviews.

1.39 m

Twitter impressions

72 k

Instagram impressions

789 k

Facebook impressions

$3 k

donated to charity on behalf of campaign winners

The Team

Meet the JS team that works tirelessly alongside our clients to help influence
the influencers.