Sports Marketing

Captivating Fans, On and Off the Field

We help brands tell their story through sports.


Whether it is partnering with professional teams, collegiate athletic departments, sports-based nonprofits, apparel companies, equipment manufacturers or corporate sponsors, our diverse and award-winning sports team has the strategic and creative mindset to help reach your off-the-field goals.

What We Do

We are not a sports firm. We’re a full-service marketing communications agency that understands sports and that brands are owned by the people. We’re more interested in the fans in the bleachers than we are in the players on the field. We reach these fans and other audiences through our deep experience in sports marketing and our wide-ranging marketing capabilities, which include:

  • Strategic Planning
  • Media Relations
  • Message Development
  • Brand Management
  • Experiential Marketing
  • Event Marketing
  • Media Planning & Buying
  • Sponsor Activation
  • Speaker Coaching
  • Graphic Design
  • Crisis Communications
  • Digital
  • Photography
  • Videography


Atlanta Braves

Our team worked with the organization to draft a comprehensive marketing, public relations and community engagement strategy to bring the revolutionary 63-acre SunTrust Park/The Battery Atlanta to life. The first-of-its-kind project includes a professional sporting venue and 1.5 million square-feet of commercial development, all coming out of the ground at the same time. From naming the development to helping thousands of fans navigate to the ballpark, the team at Jackson Spalding was there before, during and after the first pitch was thrown.



Jackson Spalding worked with Mizuno to develop marketing strategies for several new product launches. Using services including media relations, graphic design, photography, video, event production, social media, and influencer relations, our sports marketing team helped Mizuno lace up and go the distance.

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How do you distill a football team’s identity into one simple mark? That’s exactly what Nike asked us to do for several collegiate and professional organizations. For the NFL, the soul of each city inspired our work, and for the NCAA, it was the schools. Our solution was a contemporary icon for each classic team. Together, these marks capture their singular stories while still having commonality.


Mattress Firm

Jackson Spalding is honored to contribute to the growing success of the Simone Biles partnership and the Mattress Firm Foster Kids program. Media relations event marketing, video activation and social media campaigns all worked together to generate nationwide awareness and contributions for the Foster Kids program.

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Sports Clients

We've teamed up with some all-star brands for a wide range of sports marketing projects.

Sports Marketing Team

Meet and learn more about the JS Sports Marketing team.