Solidifying brand foundation was a crucial step toward the development of creative assets. Using the insights that were discovered in the JS Excavation, the team created dynamic possibilities for the TM Capital logo. Through a collaborative process, we arrived at a logo that visually represented the brand’s ability to help its clients build and exponentially grow their businesses.
As the primary tool for communicating with current and prospective clients, it was essential for the website to clearly showcase TM Capital’s capabilities and values. The JS team worked closely with TM Capital to determine their desired aesthetic through providing and discussing a series of creative representations. The resulting website focused on movement-based images and succinct messaging that effectively summarized TM Capital’s expertise and commitment to creating results for their clients.
TM Capital was ultimately equipped with a new look, vernacular and website that authentically captured the brand’s essence in a way that appealed to existing and prospective clients.
Meet the team that collaborated with our clients to ensure a successful and holistic rebrand for TM Capital.