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# Jackson Spalding

An award-winning integrated PR and marketing agency.

## Sitemaps

- [XML Sitemap](https://jacksonspalding.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The Creative Evolution of Animation with AI](https://jacksonspalding.com/insights/the-creative-evolution-of-animation-with-ai/) - Discover how AI is reshaping animation production, where human judgment still matters most in creative decision-making.
- [Who Holds the Pen? Why Legal Teams Need a Communications Partner in the Age of Chaos ](https://jacksonspalding.com/insights/who-holds-the-pen-why-legal-teams-need-a-communications-partner-in-the-age-of-chaos/) - In the Age of Chaos, legal strategy alone can't protect your reputation. Learn why communications and legal must work together to protect enterprise value.
- [How to Balance Real-Time and High-Production Content for Brand Authenticity](https://jacksonspalding.com/insights/how-to-balance-real-time-and-high-production-content-for-brand-authenticity/) - Brand authenticity in 2026 is less about choosing between polished content and quick-turn content, and more about knowing when each serves the brand best. The most effective teams are building a content system that can move fast in the moment while still making room for more polished storytelling when the message calls for it. Consumers
- [Fueling the Road Ahead: A Conversation with RaceTrac CEO Natalie Morhous ](https://jacksonspalding.com/insights/fueling-the-road-ahead-a-conversation-with-racetrac-ceo-natalie-morhous/) - Explore leadership lessons from RaceTrac CEO Natalie Morhous on navigating uncertainty, empowering teams, and leading with care.
- [Preparing Your Brand for 2026's Largest Sporting Event](https://jacksonspalding.com/insights/preparing-your-brand-for-2026s-largest-sporting-event/) - Host city leaders share how brands can engage fans, stay culturally relevant, and drive impact before, during, and after the world's biggest sporting event.
- [The Age of Chaos: Reputation Risks Communicators Can't Ignore in 2026 ](https://jacksonspalding.com/insights/the-age-of-chaos-reputation-risks-communicators-cant-ignore-in-2026/) - Prepare for 2026’s reputation threats—from misinformation to deepfakes—with proactive steps from our Reputation and Issues Management team.
- [What Germany Taught Me About Onboarding – and Why American Business Should Pay Attention ](https://jacksonspalding.com/insights/what-germany-taught-me-about-onboarding-and-why-american-business-should-pay-attention/) - What a German agency’s structured onboarding model teaches about clarity, culture, and why the first six months shape long-term performance.
- [PR in the AI Age: Why Earned Media Is Your Secret Weapon for Answer Engine Visibility](https://jacksonspalding.com/insights/pr-in-the-ai-age-why-earned-media-is-your-secret-weapon-for-answer-engine-visibility/) - Discover why earned media is now essential for Answer Engine Optimization and how strategic PR can boost your brand’s visibility in AI-generated search responses.
- [Meet the Moment: Turning 2026’s Biggest Sporting Moment Into a Brand Advantage](https://jacksonspalding.com/insights/turning-biggest-sporting-moment-into-a-brand-advantage/) - See how brands can tap into the world's biggest sporting event in 2026 with smart planning, city insights and activation strategies
- [What Cannes Lions Can Teach You About Staying Inspired at Work](https://jacksonspalding.com/insights/what-cannes-lions-can-teach-you-about-staying-inspired-at-work/) - Learn how to unlock your creativity with lessons from Cannes Lions — explore practical tips to stay inspired and think more creatively in your work.
- [Stop Weakening Your Voice: 3 Common Phrases Undermine Public Speaking Confidence](https://jacksonspalding.com/insights/stop-weakening-your-voice-3-common-phrases-undermine-public-speaking-confidence/) - Want to sound more confident and credible? Learn the three common phrases that weaken your voice — and what to say instead.
- [Extroverts Aren't Better Public Speakers Than Introverts ](https://jacksonspalding.com/insights/extroverts-arent-better-public-speakers-than-introverts/) - Introverts can be powerful public speakers. Discover why personality isn’t the problem — and get six tips to improve confidence, clarity, and connection.
- [The Strategic Value of FAQs in the Age of AI Search](https://jacksonspalding.com/insights/value-of-faqs-in-ai-search/) - Learn how a smart FAQ page can boost visibility, reduce support load, and help your brand appear in Google’s AI Overviews and search results.
- [From Expertise to Earned Media: How Orkin Entomologists Show the Value of a Strong PR Partner](https://jacksonspalding.com/insights/from-expertise-to-earned-media-how-orkin-entomologists-show-the-value-of-a-strong-pr-partner/) - Discover how Orkin's earned media strategy — powered by Jackson Spalding’s expert storytelling — leads to high-impact press and brand authority.
- [Why Leading in Our Communities Matters Now More Than Ever](https://jacksonspalding.com/insights/why-leading-in-our-communities-matters-now-more-than-ever/) - Celebrating Jackson Spalding's 30 Years in Business with servant leaders who give back to communities and make lasting impact.
- [Leading Lessons from Cannes: Simplicity Stands Out  ](https://jacksonspalding.com/insights/leading-lessons-from-cannes-simplicity-stands-out/) - Discover key takeaways from the Cannes Lions Festival of Creativity — from the power of authenticity to bold campaigns that spark global conversation.
- [3 SXSW Lessons on Trust, Stories and Humanity](https://jacksonspalding.com/insights/3-sxsw-lessons-on-trust-stories-and-humanity/) - At SXSW, the message was clear: brand storytelling and staying human matter more than ever. Learn how to connect authentically in a world of AI and automation.
- [Why B2B Marketing Needs to Think More Like B2C](https://jacksonspalding.com/insights/why-b2b-marketing-needs-to-think-more-like-b2c/) - B2B brands must embrace bold creative, audience-first content & strategic investment to stay competitive. Learn how to break through the noise & drive growth.
- [Issues Management: Protecting the Bottom Line in a Post-COVID World](https://jacksonspalding.com/insights/issues-management-protecting-the-bottom-line-in-a-post-covid-world/) - Scott Sayres, JS reputation and issues management lead, does a deep dive into how organizations should navigate issues management in a post-covid world.
- [Meet Our New Experts to Build Your Brand and Fuel Demand ](https://jacksonspalding.com/insights/meet-our-new-experts-to-build-your-brand-and-fuel-demand/) - Meet Jackson Spalding's new experts that we've brought on to create integrated work capable of both building reputation and driving revenue.
- [The Elections are Coming. Is Your Brand Ready?](https://jacksonspalding.com/insights/the-elections-are-coming-is-your-brand-ready/) - Check out this guide, created by the Jackson Spalding issues management team, to help you navigate complex socio-political times and protect brand reputation as we prepare for the the 2024 elections.
- [5 Trends to Inform Reputation Management for 2024 ](https://jacksonspalding.com/insights/5-trends-to-inform-reputation-management-for-2024/) - Here are five trends – tensions really – that could pose serious reputational threats to brands and should inform intentional reputation management.
- [5 Ways to Amplify & Enhance Your Paid Media Performance with AI  ](https://jacksonspalding.com/insights/5-ways-to-amplify-amp-enhance-your-paid-media-performance-with-ai/) - Here are 5 ways you can quickly harness the power of AI to amplify and enhance paid media performance for your brand.
- [Chrome's Cookie Crumble: 3 Tips to be Prepared](https://jacksonspalding.com/insights/chromes-cookie-crumble-3-tips-to-be-prepared/) - Google’s promise of removing third-party cookies is underway - here are three ways you can prepare.
- [Meaningful Conversations: Community Leadership with Leroy Chapman, Jr.](https://jacksonspalding.com/insights/meaningful-conversations-community-leadership-with-leroy-chapman-jr/) - Jackson Spalding hosted a conversation with the Atlanta Journal-Constitution's editor-in-chief, Leroy Chapman Jr. about his family, career & vision for the AJC.
- [6 Ways You Can Drive Deeper Engagement With Gen Z ](https://jacksonspalding.com/insights/6-ways-you-can-drive-deeper-engagement-with-gen-z/) - Discover 6 key strategies to engage Gen Z, focusing on authenticity, video content, social media, and community engagement for lasting connections.
- [Starting Smarter: 5 Practical Tips to Up Your Strategic Thinking Game ](https://jacksonspalding.com/insights/starting-smarter-5-practical-tips-to-up-your-strategy-game/) - Define goals, measure success, and innovate effectively to enhance your team’s strategic thinking. Check out our 5 tips and download our “DRIVE” workbook!
- [5 Trends That Will Shape the Future of PR ](https://jacksonspalding.com/insights/5-trends-that-will-shape-the-future-of-pr/) - Discover key trends transforming PR and learn strategies to navigate misinformation, polarized politics, labor shifts, fragmented media, and tech-enabled PR.
- [Understanding the 5 Key Types of Programmatic Advertising ](https://jacksonspalding.com/insights/understanding-the-5-key-types-of-programmatic-advertising/) - Discover how programmatic media buying transforms digital advertising with targeted, placements across native, display, video, CTV, and audio platforms.
- [How to Watch the Paris Olympics Like a Brand Strategist ](https://jacksonspalding.com/insights/how-to-watch-the-paris-olympics-like-a-brand-strategist/) - Apply brand strategy to the 2024 Paris Olympics. Jackson Spalding’s guide offers insights on athlete motivations, brand architectures, and marketing models.
- [5 Ways PR Agencies Can Use AI Tools for Media Relations](https://jacksonspalding.com/insights/5-ways-pr-agencies-can-use-ai-tools-for-media-relations/) - Experiment with generative AI today to discover fresh, innovative angles for your next pitch. Dive into the future of PR and unlock new opportunities!
- [Using AI for Faster, Smarter Planning Research](https://jacksonspalding.com/insights/using-ai-for-faster-smarter-planning-research/) - Discover how AI accelerates research, enabling faster, smarter planning and insights. Transform your strategies with innovative, cost-effective solutions today.
- [A Lesson from The Princess Bride on Authenticity and Transparency](https://jacksonspalding.com/insights/a-lesson-from-the-princess-bride-on-authenticity-and-transparency/) - Explore the critical balance of transparency and authenticity in crisis management. Learn how clear communication builds trust, even in the face of adversity.
- [As AI Rises, Human Creativity Reigns](https://jacksonspalding.com/insights/as-ai-rises-human-creativity-reigns/) - Discover how our team uses generative AI to enhance creativity, workflows, and results while preserving the unique value of human intuition and emotion.
- [Five Strategies for Navigating Post-Election Uncertainty](https://jacksonspalding.com/insights/five-strategies-for-navigating-post-election-uncertainty/) - Discover five strategies for brand reputation management post-election. Learn how being politically neutral helps protect your brand in tough times.
- [Brand and Demand: 6 Things Your Brand Building Efforts Should Do to Also Drive Short-Term Performance ](https://jacksonspalding.com/insights/brand-and-demand-6-things-your-brand-building-efforts-should-do-to-also-drive-short-term-performance/) - Learn 6 strategies to balance brand building with performance marketing. Drive short-term results while building a strong foundation for long-term growth.
- [Leadership Lessons with Chris Womack of Southern Company ](https://jacksonspalding.com/insights/leadership-lessons-and-life-reflections-with-chris-womack-ceo-of-southern-company/) - We recently had the honor of hosting Chris Womack, Chairman, President and CEO of Southern Company, as our guest for “Meaningful Conversations,” a Jackson Spalding series on leadership. Agency co-founder, Glen Jackson, interviewed Chris, who shared reflections on resilience, community, and leadership. Chris offered invaluable lessons for anyone striving to lead with integrity and purpose.
- [How to Thrive in ’25: A PR & Marketing State of the Industry Report ](https://jacksonspalding.com/insights/how-to-thrive-in-25-a-pr-marketing-state-of-the-industry-report/) - Corporate communications and brand PR require different expertise, but each impacts the other and an overall brand. Success depends on respecting and connecting both disciplines.
- [Virality vs. Reality and Other Key Trends Shaping PR in 2025 ](https://jacksonspalding.com/insights/virality-vs-reality-and-other-key-trends-shaping-pr-in-2025/) - Explore five key PR trends for 2025, including AI, misinformation, earned media evolution, and PESO efficiency, to prepare for the challenges ahead.
- [Creator Marketing: Four Trends to Watch in 2025 ](https://jacksonspalding.com/insights/creator-marketing-four-trends-to-watch-in-2025/) - Discover the top 4 creator economy trends from CES 2025, including live content, influencer relationships, and video strategies to elevate your marketing.
- [How to Measure PR: 5 Questions to Guide Your Measurement Strategy](https://jacksonspalding.com/insights/how-to-measure-pr-5-questions-to-guide-your-measurement-strategy/) - Learn how to measure PR effectively by asking five key questions that align your measurement strategy with business goals and actionable insights.
- [7 Consumer Marketing Trends: How To Thrive in an Uncertain Market](https://jacksonspalding.com/insights/7-consumer-marketing-trends-how-to-thrive-in-an-uncertain-market/) - Stay ahead with AI-driven personalization, social commerce, tribal marketing, and more. Explore key consumer marketing trends and how to use them.
- [How to Master the Polite Poker Face: Stay Cool When Facing Tough Questions](https://jacksonspalding.com/insights/how-to-master-the-polite-poker-face-stay-cool-when-facing-tough-questions/) - Learn media training and public speaking tips to master the polite poker face—a technique to stay composed when asked tough questions.
- [What the World’s Leading Independent Agencies Are Talking About](https://jacksonspalding.com/insights/what-the-worlds-leading-independent-agencies-are-talking-about/) - Insights from the PROI Global Summit: Trudy Kremer of Jackson Spalding shares three key themes shaping the future of communications worldwide.
- [Behind BrandAid: Jackson Spalding’s Summer Internship Program in Action ](https://jacksonspalding.com/insights/behind-brandaid-jackson-spaldings-summer-internship-program-in-action/) - JS Interns Emma Doyle, Alasne Murphy, Madeline Moye, Eva Berggren and Anna Parel share their experience working on the 2025 BrandAid project. At Jackson Spalding, the BrandAid project is a unique opportunity for its summer internship program, blending professional development with purpose-driven work. Each year, the intern class collaborates across offices to provide pro-bono public
- [5 Ways to Level Up Your Influencer Marketing ](https://jacksonspalding.com/insights/5-ways-to-level-up-your-influencer-marketing/) - Learn how to select the right influencers and craft compelling campaigns. Elevate your brand and connect with your audience through niche influencer marketing.
- [Meaningful Conversations: Dare-To-Serve Leadership with Cheryl Bachelder](https://jacksonspalding.com/insights/meaningful-conversations-dare-to-serve-leadership-with-cheryl-bachelder/) - Glen Jackson spoke with business leader, Cheryl Bachelder, on what the leader does to cultivate environments for people to perform at their best.
- [Meaningful Conversations: A Series on Leadership with Mohammed Massaquoi](https://jacksonspalding.com/insights/meaningful-conversations-a-series-on-leadership-with-mohammed-massaquoi/) - JS co-founder Glen Jackson spoke with friend and football star Mohammed Massaquoi on various topics including fear, identity, goal setting and leadership.
- [A Look at Our Summer Internship](https://jacksonspalding.com/insights/a-look-at-our-summer-internship/) - Jackson Spalding's summer internship program offers real-world learning opportunities for aspiring PR & marketing pros. Hear from our summer interns.
- [What Yahoo's data breach teaches us about crisis management](https://jacksonspalding.com/insights/what-yahoo-can-teach-us-about-crisis-management/) - 10 important learnings to help you prepare for consumer brand crisis from Jackson Spalding's award-winning Crisis Communication team.
- [Achieving preeminence: the seven pillars](https://jacksonspalding.com/insights/achieving-preeminence-the-seven-pillars/) - *A version of this article can be found in the Spring 2016 issue of The Jabian Journal How does an organization become pre-eminent, and what does the word itself really mean? Let’s begin with the latter: What is the definition of pre-eminence? From studying some of the best corporate brands—from Apple to Google to Chick-fil-A—define pre-eminence
- [Meaningful Conversations: Talking Virtuous Leadership with Jonathan Reckford](https://jacksonspalding.com/insights/meaningful-conversations-talking-virtuous-leadership-with-jonathan-reckford/) - JS partner Randall Kirsch spoke with friend and Habitat for Humanity International CEO Jonathan Reckford on topics of character, faith, kindness and respect.
- [How to Build the Ultimate Event Planning Toolkit](https://jacksonspalding.com/insights/how-to-build-the-ultimate-event-planning-toolkit/) - These event planning tools and products will ensure your event runs smoothly, your team stays healthy, and you can be prepared.
- [Why the Right Brand Name Matters](https://jacksonspalding.com/insights/why-the-right-brand-name-matters/) - The right brand name differentiates your business but finding “the one” isn’t always easy. Learn what it takes to find a great name.
- [Pause or pivot? Guidelines for marketers dealing with a brand crisis](https://jacksonspalding.com/insights/pause-or-pivot-4-guidelines-for-marketing-during-a-crisis/) - Helpful guidelines for marketers dealing with a brand crisis in social and traditional media. From the award-winning Jackson Spalding Crisis Communications team.
- [The Ripple Effect of "Storytaking"](https://jacksonspalding.com/insights/the-ripple-effect-of-storytaking/) - PR & marketing pros are good at storytelling. But are you great at "storytaking? Glen Jackson describes why the next level of storytelling is so powerful.
- [Building an Influencer Marketing Strategy](https://jacksonspalding.com/insights/building-an-influencer-marketing-strategy/) - Brands are investing in influencers to reach new audiences. Here are four key insights to consider when building an influencer marketing strategy.
- [5 Challenges Modern Leaders Face](https://jacksonspalding.com/insights/5-challenges-modern-leaders-face/) - In his latest podcast appearance, Glen Jackson describes the five challenges faced on the journey to modern leadership, and gives advice to overcome them.
- [Bank On It: 6 Ways to Stand Out in a Crowded Field ](https://jacksonspalding.com/insights/bank-on-it-6-ways-to-stand-out-in-a-crowded-field/) - Randall Kirsch, co-owner and partner at Jackson Spalding, lays out brand strategy for financial institutions in a new podcast episode and comprehensive guide.
- [The Promise and Risk of AI in Communications](https://jacksonspalding.com/insights/the-promise-and-risk-of-ai-in-communications/) - From fear to excitement, AI elicits varied reactions. Read what Jackson Spalding's Randall Kirsch thinks is on the horizon for leveraging AI in communications.
- [Is ChatGPT the Future of Media Planning?](https://jacksonspalding.com/insights/is-chatgpt-the-future-of-media-planning/) - The world of media planning is always changing, so Jackson Spalding’s Rachel Weber asked ChatGPT how to develop an ad strategy. Read its surprisingly good answers.
- [Evolution of a brand with Brian Steely [Q&A]](https://jacksonspalding.com/insights/evolution-of-a-brand-with-brian-steely-qa/) - As Jackson Spalding celebrates 28 years, Brian Steely – founder of JS design studio Steely Works – takes us behind the scenes of refreshing the brand identity.
- [Meaningful Conversations: PRWeek Editor-in-Chief unpacks an industry evolving](https://jacksonspalding.com/insights/meaningful-conversations-prweek-editor-in-chief-unpacks-an-industry-evolving/) - Steve Barrett discussed the blurring of lines among PR, marketing and advertising as part of Jackson Spalding’s Meaningful Conversations leadership series.
- [Meaningful Conversations: Exploring Racial Discourse with Dr. Beverly Tatum](https://jacksonspalding.com/insights/meaningful-conversations-exploring-racial-discourse-with-dr-beverly-tatum/) - Jackson Spalding hosted Dr. Beverly Tatum for a thought-provoking discussion with Charles Edwards about the part we can all play in improving race relations.
- [How to Unleash Powerful Brand Insights with Data](https://jacksonspalding.com/insights/how-to-unleash-powerful-brand-insights-with-data/) - How to properly collect and store data, or use data you already have in order to make more strategic marketing decisions.
- [Using AI for Digital Advertising: Boosting Efficiency and Impact](https://jacksonspalding.com/insights/using-ai-for-digital-advertising-boosting-efficiency-and-impact/) - Get AI digital advertising strategies to transform paid media. Optimize ad placements, enhance targeting, streamline creative production, and boost ROI today.

## Pages

- [Home](https://jacksonspalding.com/) - Jackson Spalding is a leading full-service PR and marketing agency, delivering tailored branding, PR, and digital strategies to drive results and elevate your brand.
- [Careers](https://jacksonspalding.com/about/careers/) - Explore PR and marketing careers at Jackson Spalding, where innovation and teamwork drive our success.
- [Insights](https://jacksonspalding.com/insights/) - Explore Jackson Spalding's latest marketing insights. Discover expert analysis, industry trends, and innovative strategies to boost your brand’s success.
- [Work](https://jacksonspalding.com/work/) - Explore Jackson Spalding's portfolio of PR & marketing campaigns. Our innovative approach drives brand success and engagement. See our work in action.
- [Build Your Brand and Drive Capture](https://jacksonspalding.com/build-your-brand-and-drive-capture/) - Serving Preeminent Brands across consumer & B2B industries
- [Services](https://jacksonspalding.com/services/) - Explore Jackson Spalding’s PR and marketing communications services. We deliver comprehensive strategies to boost your brand’s impact and drive growth.
- [Contact Us](https://jacksonspalding.com/contact-us/) - Contact Jackson Spalding for expert integrated marketing and PR solutions. Let’s partner to create strategies that drive demand and connect with your audience.
- [Athens](https://jacksonspalding.com/athens/) - Explore our Services Whether you’re trying to build brand reputation or drive demand, we believe the best work does both. Find out how we can help. Snapshots of the Athens Team
- [Los Angeles](https://jacksonspalding.com/los-angeles/) - Explore our Services Whether you’re trying to build brand reputation or drive demand, we believe the best work does both. Find out how we can help. Snapshots of the Los Angeles Team
- [Dallas](https://jacksonspalding.com/dallas/) - Explore our Services Whether you’re trying to build brand reputation or drive demand, we believe the best work does both. Find out how we can help. Snapshots of the Dallas Team
- [Atlanta](https://jacksonspalding.com/atlanta/) - Explore our Services Whether you’re trying to build brand reputation or drive demand, we believe the best work does both. Find out how we can help. Snapshots of the Atlanta Team
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- [30th Landing Page](https://jacksonspalding.com/30th-landing-page/) - Meaningful Moments with Meaningful People Our agency purpose is to cultivate meaningful relationships rooted in mutual respect. We live out our purpose and JS values every day, and we always treat our clients’ businesses like our own. In their words, working with our agency “just feels different.” We hope that remains true for the next
- [About](https://jacksonspalding.com/about/) - Learn about Jackson Spalding, an integrated marketing and PR agency offering strategic communications, branding and digital solutions to help you drive demand.
- [Team](https://jacksonspalding.com/staff/) - Discover the experts behind Jackson Spalding. Our team of marketing professionals combines creativity and strategy to drive success.
- [Culture](https://jacksonspalding.com/about/culture/) - Explore Jackson Spalding’s agency culture. Learn about our values, innovative work environment, and how we foster a dynamic and creative team culture.
- [AI Series Insights: Exploring Innovations and Applications](https://jacksonspalding.com/ai-series-insights-exploring-innovations-and-applications/) - Dive into the world of AI with our 4-part series, covering innovations, applications, and the future of artificial intelligence in business and technology.
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## Case Studies

- [SweetWater: 420 Fest Feel-Good Brand Activation](https://jacksonspalding.com/case_study/sweetwaters-feel-good-brand-activation/) - See how we created buzz for the SweetWater 420 Fest.
- [Orkin: “Top Cities” Lists](https://jacksonspalding.com/case_study/orkin-top-cities-lists/) - Watch how a simple list led to billions of impressions in one month alone.
- [L.L. Bean: Bringing New Life to an Established Brand](https://jacksonspalding.com/case_study/bringing-new-life-to-an-established-brand/) - L.L.Bean partnered with Jackson Spalding to craft an integrated campaign that celebrated its iconic products and milestones while resonating with younger audiences.
- [GPB: A Clearer Signal for a More Secure Future](https://jacksonspalding.com/case_study/a-clearer-signal-for-a-more-secure-future/) - Informed by statewide and competitive research, we reframed GPB’s mission, vision, and values—laying the groundwork for a more unified, compelling brand and brand-building campaign to engage new audiences.
- [Orkin: Turning Fear into Fascination](https://jacksonspalding.com/case_study/turning-fear-into-fascination/) - Turning Fear into Fascination Orkin wanted help positioning its pest control brand as a relevant, go-to authority for a new generation of young homeowners. Bug Bites did just that with a bold cultural swing: a fearless celebrity chef teamed with an Orkin entomologist to cook—and eat—insects in a one-off, earned-first digital event. The result was
- [Shepherd Center: Pursuing Possible](https://jacksonspalding.com/case_study/pursuing-possible-turning-i-cant-into-i-can/) - Pursuing Possible: Turning “I Can’t” into “I Can” Shepherd Center faced two significant challenges: safeguarding a family-owned legacy in leading spinal cord and brain injury, while also pursuing its most significant growth strategy and capital campaign to date. As a result, Shepherd Center tapped Jackson Spalding to create and lead a thoughtful, strategic and impactful campaign to drive results.​
- [Delta: A Longstanding Relationship Continues To Fly High](https://jacksonspalding.com/case_study/a-longstanding-relationship-continues-to-fly-high/) - How have Delta Air Lines and Jackson Spalding kept their partnership flying since 1999? By focusing on three keys to growth…and millions of customer touchpoints.
- [Coca-Cola: Committed to Georgia Committed to Georgians](https://jacksonspalding.com/case_study/coca-cola-committed-to-georgia-committed-to-georgians/) - See how we got the word out to Georgia residents about Coca-Cola's million-dollar donation to TCSG’s Commercial Truck Driving Program.
- [Mendocino Farms: New Store Event](https://jacksonspalding.com/case_study/find-your-happy-place/) - Find Your Happy Place Elevated fast casual restaurant Mendocino Farms tapped Jackson Spalding to make a splash as they expanded into the Pacific Northwest with their first Seattle restaurant. With a need to build awareness and drive trial, while also tapping into existing brand affinity from California transplants in the area, we launched an integrated, multi-channel approach, activating across the South
- [Coca-Cola & Special Olympics: Make Some Noise](https://jacksonspalding.com/case_study/coca-cola-special-olympics-make-some-noise/) - Watch how Special Olympics athletes created an original soundtrack that celebrated their journey toward Olympic gold.
- [Georgia Department of Human Services : Stay Informed. Stay Covered.](https://jacksonspalding.com/case_study/gdhs-stay-informed-stay-covered/) - Watch how George A. Peach serves the community as a friendly and accessible source of information for the Medicaid redetermination campaign.
- [Delta TechOps: B2B Brand Overhaul Reaches New Heights](https://jacksonspalding.com/case_study/delta-techops-b2b-brand-overhaul-reaches-new-heights/) - Brand Overhaul Reaches New Heights B2B service provider gets an integrated, approachable identity Overview A division of Delta Air Lines, Delta Technical Operations (TechOps) is a full-service aviation maintenance, repair and overhaul (MRO) provider with thousands of seasoned professionals around the world. Delta TechOps MRO represents a significant source of revenue for the airline, driven
- [Variant: Paving a New Direction for the Trucking Industry](https://jacksonspalding.com/case_study/variant-paving-a-new-direction-for-the-trucking-industry/) - Paving a New Direction for the Trucking Industry Integrated brand launch puts Variant miles ahead of competitors Overview Long-haul trucking is one of America’s largest industries. It’s also one of the most volatile. The average driver turnover is north of 100 percent, which means drivers are changing jobs once a year and often more. This
- [Moving Beyond: TKE Grand Opening](https://jacksonspalding.com/case_study/moving-beyond-tke-grand-opening/) - Moving Beyond: TKE Grand Opening JS partnered with TK Elevator to celebrate their grand opening event and execute a media relations strategy to generate excitement for the new headquarters with their global and local community partners. Overview TK Elevator (TKE) was opening its North American headquarters in Atlanta. As a global leader in the elevator
- [Maxwell Leadership: Shifting the Brand from Founder to Foundation](https://jacksonspalding.com/case_study/maxwell-leadership-brand/) - From Founder to Foundation: Amplifying A Legacy Brand A New Identity For A Legacy Brand Overview Over nearly four decades of growth, acquisition and entrepreneurialism, renowned leadership expert and author John C. Maxwell and his business partners had amassed – in their own words – a “confusing bazaar of brands.” In terms of selling books,
- [Showcasing the Emory Difference](https://jacksonspalding.com/case_study/showcasing-the-emory-difference/) - Showcasing The Emory Difference Leveraging Tailored Marketing to Yield “Chosen” Recruits Overview Since 1836, Emory University has been renowned as a top private research university and was recently ranked #22 for National Universities by US News & World Report. Emory’s mission – “to create, preserve, teach, and apply knowledge in the service of humanity” –
- [Chick-fil-A One Mobile App Launch](https://jacksonspalding.com/case_study/chick-fil-a/) - Chick-fil-A One Mobile App Launch Why did 7 million customers cross the road? To “Eat Mor Chikin” The Challenge Drive visibility, downloads and usage of the Chick-fil-A One mobile app, which was designed to transform the way customers interact with the brand via mobile. The app allows users to customize their meal, pay via mobile,

## Services

- [Protect Your Brand](https://jacksonspalding.com/service/protect-your-brand/) - Services Protect Your Brand It’s your most precious asset. We’ll help you preserve it in a world that can turn on you fast. Strategic corporate communications Clear strategy. Unified voice. Powerful impact. We help you align messaging across stakeholders, channels, and moments that matter – building trust, strengthening reputation, and supporting your business goals with
- [Build Your Brand](https://jacksonspalding.com/service/build-your-brand/) - Services Build Your Brand How we keep your brand top of mind among the audiences who matter most. Orkin L.L.Bean SweetWater 420 Fest Brand positioning + messaging When you build on a strong strategic foundation, every other marketing investment will work harder. Our proven JS Excavation® process gives you the strategic clarity and compelling messaging
- [Capture Demand](https://jacksonspalding.com/service/capture-demand/) - Services Capture Demand While we build your brand to drive long-term growth, let’s court and convert in-market audiences to deliver the ROI you need now. AEO/SEO/SEM Be found when it matters most. We blend organic search strategy with paid precision to capture clicks from high-intent buyers – and optimize for how today’s AI engines surface

## Staff

- [Alicia Harwell](https://jacksonspalding.com/staff/alicia-harwell/) - From large productions to quick social clips, Alicia enjoys the challenge of getting a project done on time and on budget while exceeding the client’s expectations – every time. As a videographer and editor turned producer, Alicia knows the details to making each project as creative and unique as possible. As a JS Practice Lead,
- [Charlie Crose](https://jacksonspalding.com/staff/charlie-crose/) - Charlie picked up a video camera as a young boy and has been behind the lens ever since. He is part of our video team where he shoots, edits, animates, and produces – wherever client stories take him. Charlie’s portfolio includes a mix of commercials, web videos, PSAs, documentaries, and social content. Many featuring celebrity spokespersons like Dorothy
- [Sarah Broyles](https://jacksonspalding.com/staff/sarah-voiselle/) - Sarah is a public relations Swiss Army Knife supporting “Team Chikin” on Chick-fil-A’s CSR and Packaging initiatives. She believes that brands have incredible potential to make positive change in the world and is honored to help Chick-fil-A make a meaningful contribution to its communities. Prior to joining us, Sarah cut her teeth at Porter Novelli
- [Dottie Cunningham](https://jacksonspalding.com/staff/dottie-hall/) - Dottie is a member of our Client Advisory team, supporting JS clients including Chick-fil-A’s brand team and Southwire. Her roles consist of public relations, media relations, client advisory and issues management. She joined JS in January of 2022 after starting her career working in DC for a Member of Congress. Dottie supported the press team
- [Scott Sayres](https://jacksonspalding.com/staff/scott-sayres/) - While most people run away from fires, Scott has always run toward them. As an award-winning reporter, global corporate communications leader and now head of Jackson Spalding’s Reputation & Issues Management practice, Scott has constantly dealt with “fires” in one form or another. At JS, Scott helps clients navigate the issues that challenge businesses
- [Thais Cuffy](https://jacksonspalding.com/staff/thais-cuffy/) - As Digital Products Manager, Thaïs leads a team of digital marketing experts in seeking out brands’ stories, understanding their audiences' needs, and connecting the two with impactful, data-driven solutions. With a background in integrated marketing and a focus on content marketing, Thaïs’ efforts have helped drive brand awareness, boost web traffic, increase lead conversions, and
- [Armani Kardar](https://jacksonspalding.com/staff/armani-kardar/) - Armani jump-started his career as a contractor here at JS, and now serves as copywriter for the agency working with clients including Orkin, NPRC and Norfolk Southern. While interning at T-Mobile’s headquarters as a Brand Narratives Intern in 2022, Armani had the opportunity to write and produce an internship promotional video. This set him on
- [Cameron Mallare](https://jacksonspalding.com/staff/cameron-mallare/) - Since joining Jackson Spalding, Cameron has quickly established himself as a versatile and thoughtful member of the team, bringing a mix of strategic thinking and creative problem-solving to his work. Whether supporting integrated campaigns, developing content or diving into the details that keep projects moving, he approaches every assignment with curiosity and a drive to
- [Katherine Zenus](https://jacksonspalding.com/staff/katherine-gatza-zenus/) - Katherine Zenus brings over two decades of strategic leadership and creative insight to Jackson Spalding, blending a designer’s eye with a strategist’s mind to help brands and teams thrive. Her experience spans creative, public relations, brand development, account leadership and now, people operations — each role reinforcing her belief in the power of thoughtful collaboration.
- [CC Jaeger](https://jacksonspalding.com/staff/cc-jaeger/) - CC joined the Atlanta Office in 2026. Before moving to Atlanta, she served clients at The Herald Group, a public affairs firm in Washington, DC. There she specialized in issue advocacy, working with corporations, trade associations and nonprofits to effectively educate stakeholders and shape policy based on clients’ needs. Prior to working at THG, CC
- [Alasne Murphy](https://jacksonspalding.com/staff/alasne-murphy/) - Alasne joined Jackson Spalding full-time following her summer internship and is a member of the Public Relations team in the Atlanta office. She supports the Chick-fil-A and Coca-Cola accounts, contributing to day-to-day client communications and media relations efforts. Before joining JS, Alasne gained hands-on experience at an Austin-based PR firm, ECPR. There, she drafted media
- [Bryan Long](https://jacksonspalding.com/staff/bryan-long/) - Bryan Long returns to Jackson Spalding after 10 years of building Better Georgia, a nonprofit focused on advancing quality of life, economic justice, equality and government accountability in the state. He draws on that experience to advise our clients in the public sector and as a member of our Crisis and Issues Management team. Before serving
- [Jennifer Lucarelli](https://jacksonspalding.com/staff/jennifer-lucarelli/) - Jennifer began her career in the Atlanta office as a summer intern in 2025 before joining full-time that August. She now supports accounts including Delta Air Lines, L.L.Bean and Federal Home Loan Bank, with a primary focus on client advisory. In this role, she helps deliver strategic counsel, data management and reporting through storytelling-driven PR initiatives. Before joining
- [Anna Parel](https://jacksonspalding.com/staff/anna-parel/) - Anna Parel is a public relations professional at Jackson Spalding, where she supports both the Chick-fil-A and Publix accounts. Before joining JS, Anna earned a B.S. in Integrated Marketing Communications from the University of Mississippi and an M.A. in Journalism and Mass Communications with an emphasis in Advertising from the University of Georgia. She was
- [Emma Doyle](https://jacksonspalding.com/staff/emma-doyle/) - Emma joined Jackson Spalding full-time following a summer internship in our Dallas office. As a Paid Media Specialist, she supports multiple accounts including Chick-fil-a, SCANA Energy, Georgia Public Broadcasting, and Children’s Healthcare of Atlanta on Meta and LinkedIn platforms. Emma is a proud graduate of the University of Georgia, holding a B.B.A. in Marketing as
- [Chrissy Johnson](https://jacksonspalding.com/staff/chrissy-johnson/) - Chrissy traded Montclair, New Jersey, for the sunshine of Atlanta when she joined JS’ Digital Discipline in November 2023. She works on content marketing strategy for clients like Orkin Commercial, Utility, AT&T and Delta. Before JS, Chrissy honed her skills creating website copy at boutique agency Scout Lab. She then moved on to crafting
- [Sarah Cunningham](https://jacksonspalding.com/staff/sarah-cunningham/) - Sarah is a strategic communications advisor who helps organizations navigate complex reputational challenges and high-stakes moments. She has counseled educational institutions and Fortune 500 companies on workforce communication, public trust, and regulatory scrutiny. She has led national media relations efforts during ceremonial events honoring prominent public figures, coordinating logistics and spokesperson support to ensure seamless
- [Jazmyne Hankerson](https://jacksonspalding.com/staff/jazmyne-hankerson/) - Jazmyne Hankerson joined Jackson Spalding in 2023 and serves on the Chick-fil-A Media Relations Team. She supports local storytelling, new restaurant openings, and corporate social responsibility (CSR) initiatives. She also leads local media relations team for Primrose Schools, focusing on elevating positive stories and driving brand awareness across communities nationwide. Jazmyne began her career in
- [Charles Edwards](https://jacksonspalding.com/staff/charles-edwards/) - As head of Jackson Spalding’s Coaching Practice, Charles Edwards leads a team of former journalists and seasoned communicators who teach tools and unlock confidence within CEOs, Presidents, C-Suite executives, subject matter experts, and other business leaders. On a yearly average, the Practice facilitates media, speaker, and business communication coaching sessions for more than 40 companies
- [Hanna Forst](https://jacksonspalding.com/staff/hanna-forst/) - Based in Atlanta, Hanna is a member of the public relations team at Jackson Spalding. Hanna joined JS in early 2021 and hit the ground running on the Primrose Schools, Utility and Post Meridiem accounts. She was soon brought onto the Coca-Cola team, and now leads our work for World of Coca-Cola as well as
- [Elizabeth Jones](https://jacksonspalding.com/staff/elizabeth-jones/) - Elizabeth is a creative lead, senior copywriter and brand strategist who thrives at the intersection of big ideas and meticulous execution. She combines deep strategic insight with a storyteller’s touch, transforming audience research, business goals, and brand vision into campaigns that resonate and drive results. Her work isn’t just creative; it’s purposeful measurable, and rooted
- [Brittanie Smith](https://jacksonspalding.com/staff/brittanie-smith/) - Brittanie has been with Jackson Spalding since 2021, bringing a well-rounded perspective and dynamic expertise to her role as a client advisor. Her focus spans Client Advisory, Brand Strategy, and Influencer Relations, drawing from a strong background in digital media and strategic communications. Over the years, Brittanie has contributed her talents to a range of
- [Randy Casquejo](https://jacksonspalding.com/staff/randy-casquejo/) - Randy joined JS in February 2024 as an Email Marketing Strategist. He is a seasoned marketing professional with extensive experience in database marketing, marketing automation, and email marketing. He has worked with major companies like Verizon Wireless, Yamaha Motor, and Mint Mobile, where he developed and implemented strategies to enhance customer relationships and drive engagement.
- [Rachel Weber](https://jacksonspalding.com/staff/rachel-weber/) - Rachel Weber brings 17 years of strategic marketing leadership to her role as Discipline Lead of Paid Media at Jackson Spalding. After seven years building in-house brand marketing teams, she transitioned to agency life at SQ1/Ansira, where she led digital media strategies for national brands like Shell Lubricants and Wendy’s. Her results-driven approach quickly established
- [Emme Maner](https://jacksonspalding.com/staff/emme-maner/) - Emme joined Jackson Spalding full-time following an internship in our Atlanta office. As an integral member of the Public Relations team, she supports multiple accounts including Delta Vacations, Primrose Schools, SCANA Energy and St. Vincent de Paul. As a proud Dawg fan and fourth-generation graduate of the University of Georgia, Emme holds a B.A. in
- [Jackson Spalding](https://jacksonspalding.com/staff/jackson-spalding/)
- [Will Entrekin](https://jacksonspalding.com/staff/will-entrekin/) - Will is a mission-minded thinker who has a passion for inspiring people to change the world for the better. He believes in the power of a story and aims to help JS clients like Delta Air Lines & Orkin use their unique brand voice in a way that enables and inspires others to action. As
- [Lily Fleenor](https://jacksonspalding.com/staff/lily-fleenor/) - Lily joined Jackson Spalding full-time after interning with the agency, bringing with her a passion for storytelling, creative problem-solving, and thoughtful collaboration. She supports a diverse portfolio of clients, including The Coca-Cola Company, Orkin Pest Control, Columbus 2025 and the JS Marketing team. Her work spans internal communications and hospitality initiatives for Coca-Cola’s FIFA World
- [Rhiannon Youngbauer](https://jacksonspalding.com/staff/rhiannon-youngbauer/) - Rhiannon is a public relations professional supporting Orkin, Chick-fil-A, Columbus 2025 and other JS accounts. She's also a member of the coaching team and greatly enjoys helping clients navigate the evolving media landscape. Before joining Jackson Spalding, Rhiannon spent more than a decade as a television news journalist. She was part of the ground-breaking climate team
- [LaToya Kenner](https://jacksonspalding.com/staff/latoya-kenner/) - LaToya is a project manager who brings structure, strategy, and creativity to every initiative. Since joining Jackson Spalding in 2022, she has led cross-functional projects for major brands, consistently driving results through clear communication, thoughtful planning, and people-centered execution. Drawing on her background in education, counseling, and hospitality, LaToya combines a solutions-driven mindset with the
- [Ike Epstein](https://jacksonspalding.com/staff/ike-epstein/) - Ike started at JS as an intern in 2024 before joining the agency full-time after his graduation from the University of Georgia. He currently supports accounts such as Norfolk Southern, Publix Supermarkets and Dematic, assisting in issues management and media relations projects. Born and raised in Atlanta, Ike played varsity collegiate baseball at The College
- [Jordan Cook](https://jacksonspalding.com/staff/jordan-cook/) - Jordan Cook is a public relations professional who supports Jackson Spalding clients in the fast-casual food & beverage and B2B sectors. Her work spans brand and menu announcements, new restaurant openings, influencer relations, media outreach and strategic PR planning. Whether helping clients build buzz or deepen media relationships, Jordan brings a sharp eye for detail
- [SV Ryan](https://jacksonspalding.com/staff/sv-ryan/) - Sarah Virginia, better known as SV, joined Jackson Spalding full-time following an internship in our Atlanta office. As a member of the Digital team, she channels her passion and creativity into the Chick-fil-A account, while also supporting the agency's marketing initiatives. Before joining JS, SV attended the University of Georgia where she earned a B.B.A.
- [Andrea DeConinck](https://jacksonspalding.com/staff/andrea-deconinck/) - Andrea joined JS in early 2024 and serves as a digital team member, focusing on content, reporting, and analytics for Chick-fil-A's Customer Support and Press Room. She also serves as a Project Lead on the Orkin Commercial team, overseeing website strategy projects. Originally from North Carolina, Andrea attended East Tennessee State University, double majoring in
- [Trudy B. Kremer](https://jacksonspalding.com/staff/trudy-b-kremer/) - Trudy B. Kremer joined Jackson Spalding more than two decades ago with a focus on strategic communications coaching for senior executives. Her expertise grew out of her work with NBC national news. She has prepared hundreds of executives and experts for prime-time performances from organizations including The Coca-Cola Company, Chick-fil-A, Orkin, Delta Air Lines, Children’s
- [Jeulie Thao](https://jacksonspalding.com/staff/jeulie-thao/) - The pleasant voice you hear on the phone when you call Jackson Spalding Atlanta is that of Jeulie Thao, who came to our firm in 1999. In addition to her role as receptionist, she manages many of the agency’s administrative duties and serves as project assistant for a variety of clients. We call her our
- [Shelby Hurt](https://jacksonspalding.com/staff/shelby-hurt/) - Shelby’s addition to the Jackson Spalding team marks the beginning of her career and she has hit the ground running. Since she was hired as an intern in May 2021, she has worked in our public relations, paid media and digital disciplines. She enjoys wearing multiple hats as she absorbs as many learnings as possible
- [Alice DuBois](https://jacksonspalding.com/staff/alice-dubois/) - Alice joined JS in the summer of 2024 as a client advisor and media relations strategist on the Coca-Cola and TK Elevator teams. Considering herself a “PR chameleon,” Alice brings a versatile expertise and skill set to her role, having represented brands across consumer, tech, hospitality and B2B. After graduating from the Boston University, she began
- [Corinne Cookson](https://jacksonspalding.com/staff/corinne-cookson/) - Corinne joined the JS Digital Discipline following her post-grad internship in the Atlanta office. As a Community Manager, she acts as the cheerful brand voice of Chick-fil-A across its national social media channels. She also supports Chick-fil-A’s Press Room publishing team, helping announce new Restaurant openings and tell inspiring feature stories. Before JS, Corinne worked
- [Maddie Sepulveda](https://jacksonspalding.com/staff/maddie-sepulveda/) - Maddie joined Jackson Spalding’s public relations team in July 2024 as a member of JS West. Specializing in media and influencer relations, she navigates national, regional and trade landscapes to amplify brand stories for clients like Din Tai Fung, L.L.Bean and Mendocino Farms. Before joining Jackson Spalding, Maddie sharpened her media relations skills at The
- [Lindsay Tuck Morris](https://jacksonspalding.com/staff/lindsay-tuck-morris/) - Lindsay joined JS full-time in 2024 after a summer internship, bringing a passion for storytelling and community engagement to her role. She provides public relations support to Chick-fil-A’s Field Public Affairs and Reporting teams and the Columbus 2025 account, helping clients share meaningful stories about the impact they make in their local communities. A graduate
- [Maizy Miles](https://jacksonspalding.com/staff/maizy-miles/) - Maizy joined JS after a diverse career in hospitality and leadership development. As a member of the Public Relations team, she supports new restaurant openings for the Chick-fil-A account. Maizy graduated from Georgia Southern University in 2020 with a bachelor's in business management, emphasizing hospitality. After graduation, she worked with restaurant operator John Diamond for three
- [Melissa Kovach](https://jacksonspalding.com/staff/melissa-kovach/) - Melissa joined Jackson Spalding’s paid media team in May of 2022. She uses her unique superpower of “connecting the dots” to give our clients, such as SCANA, Orkin, Agnes Scott College, and Mendocino Farms, an understanding of how campaign results impact their overall business. Prior to joining JS, Melissa gained a blend of agency and
- [Randall Kirsch](https://jacksonspalding.com/staff/randall-kirsch/) - Randall’s savvy combination of creative and analytical skill has made him much in demand since he joined Jackson Spalding in 2002. As one of our agency partners and a member of our Executive Team, he contributes significantly to Jackson Spalding's growth and long-range planning. As a member of our Brand Strategy team, he helps clients
- [Brian Brodrick](https://jacksonspalding.com/staff/brian-brodrick/) - Brian is one of our agency partners who established our Athens, Georgia, office in 2004 and continues to oversee its business operations. He also plays a key leadership role on regional and national accounts, with deep expertise in public affairs, crisis communications, land use, and healthcare. His work includes leading community engagement for Georgia’s largest-ever healthcare
- [Chowning Hawkins](https://jacksonspalding.com/staff/chowning-j-aguilera/) - Chowning, one of Jackson Spalding’s agency partners, leads our Client Advisory discipline—a group who is passionate about advancing client brands across thoughtful, strategic and orchestrated integrated initiatives. Prior to this role, she ran the JS healthcare marketing practice, which rapidly grew under her guidance and continues to represent healthcare brands beloved by many. Chowning joined
- [Eric O'Brien](https://jacksonspalding.com/staff/eric-obrien/) - Eric began with our agency in 1999 and has been on a steady career climb ever since; in fact, he was named an agency partner in 2012. He currently leads the Delta Air Lines account, helping the airline effectively communicate with its customers, employees, the media and millions of SkyMiles members. As a native Atlantan with a well-stamped
- [Joanna Singleton](https://jacksonspalding.com/staff/joanna-singleton/) - Agency Partner, Dallas Office Lead Joanna Singleton has spent nearly 20 years at Jackson Spalding, where she leads our Dallas office and is one of our agency partners. In 2009, during the recession, she launched the Dallas office with a pioneering entrepreneurial spirit. Since then, she’s remained deeply invested in building a team and serving
- [Hayley Johns](https://jacksonspalding.com/staff/hayley-johns/) - Hayley joined Jackson Spalding in 2008 and soon emerged as a versatile client advisor for several of our largest clients. In 2024, she was named one of our agency partners. Hayley leads communications efforts for The Coca-Cola Company, where she was an embedded JS consultant for a time. In her prior years at JS, she
- [Whitney Ott](https://jacksonspalding.com/staff/whitney-ott/) - Whitney is a bold, curious and energetic team leader and client advisor, with two decades of experience driving integrated PR and marketing results, as well as facilitating messaging and strategic planning sessions for clients across industries. She currently advises and oversees teams delivering high-profile branding, creative, digital and communications projects for The Coca-Cola Company and
- [Monica Corbett](https://jacksonspalding.com/staff/monica-corbett/) - Monica has built her career at the intersection of strategic communications and purpose-driven impact, helping brands earn trust and create meaningful change. In 2025, Monica was named one of our agency partners, bringing her leadership to the forefront as head of our Public Relations Discipline. She leads a team of top-tier PR professionals, driving innovation,
- [Maggie Pittman](https://jacksonspalding.com/staff/maggie-pittman/) - Maggie leads a variety of digital- and social media-focused work for client teams, including Chick-fil-A and SCANA Energy. Since joining JS in 2013, she has worn many other hats, from project management to event planning, but has found her niche in digital marketing as she enjoys navigating the challenges and opportunities that an ever-evolving landscape
- [Desiree Fulton](https://jacksonspalding.com/staff/desiree-fulton/) - Desireé’s name means “much desired,” a recurring sentiment in her life thus far. She joined our agency more than 10 years ago as a public relations intern in 2011 and was hired full-time within four months. She now leads the Orkin Commercial account, focusing on developing integrated marketing strategies and programs for the company’s B2B
- [Brian Steely](https://jacksonspalding.com/staff/brian-steely/) - Brian is a great example of our JS mantra to “look for the better way.” The cult-following he attracted by working after-hours on his signature monoline style led us to partner with him on Steely Works, a studio-within-our studio. His art is a marriage of simplicity and intricacy that he says eliminates the unnecessary so
- [Bekki Poelker](https://jacksonspalding.com/staff/bekki-poelker/) - Bekki joined our agency in 2014 after a more than 10-year career in television news. She transferred her knack for storytelling and energizing a team to our Chick-fil-A account which she co-leads, setting strategy for proactive communications and integrated campaigns, managing national issues and developing our team of 30+ members. Her most memorable moments to
- [Glen Jackson](https://jacksonspalding.com/staff/glen-jackson/) - Glen Jackson co-founded Jackson Spalding in 1995. He provides leadership for the agency, many of its clients and also serves as a speaker for organizations looking for inspiration. He has special expertise in real estate, professional services, crisis communications and not-for-profit marketing communications. In 2018, Glen wrote a book called “Preeminence,” which delves into the fundamental ways organizations
- [Jackie Marrington](https://jacksonspalding.com/staff/jackie-marrington/) - Based in the Dallas office, Jackie is a part of the Reputation and Issues Management team while also supporting PR efforts for Norfolk Southern. Originally from Sweden, Jackie started her PR career as an intern on IKEA’s global media relations team during the pandemic which sparked her curiosity for crisis and issues management. Her professional
- [Amanda Calhoun](https://jacksonspalding.com/staff/amanda-calhoun/) - Amanda joined Jackson Spalding’s Dallas office in 2024 as a member of the Public Relations practice, supporting AT&T and Mendocino Farms. Amanda began her career at Moroch Partners, where she led a mix of media relations, influencer engagement and community events for McDonald’s of North Texas, Visionworks and Movie Tavern. Amanda’s love of philanthropy also
- [Charlotte Hamilton](https://jacksonspalding.com/staff/charlotte-hamilton/) - Charlotte is a member of Jackson Spalding’s Public Relations team where she drives impactful marketing and public relations campaigns for Chick-fil-A’s Menu and Corporate Social Responsibility teams. A proud Texan through and through, Charlotte has lived in nearly every major city across the Lone Star State – born in Houston, raised in Austin and now
- [Sarah Marshall](https://jacksonspalding.com/staff/sarah-marshall/) - Sarah joined Jackson Spalding’s Dallas office in 2016. She currently leads various clients, including Dallas Citizens Council and Dematic, and provides strategic direction to World’s Best Cat Litter. When she isn’t providing fiercely strategic and fiercely creative ideas to her clients, she leads the agency’s Culture Club, helping to foster a dynamic team culture. She
- [Claire Charhon](https://jacksonspalding.com/staff/claire-charhon/) - Claire is a member of the Dallas office and Client Advisory discipline, where she leads our New Restaurant Openings team for Chick-fil-A. Before joining JS in 2015, she honed her PR skills for five years at a boutique firm, leading media outreach for retail and hospitality-related brands. A proud graduate of the University of Texas
- [Chris Glazier ](https://jacksonspalding.com/staff/chris-glazier/) - Chris brings over 15 years of public relations and journalism experience to the Jackson Spalding team. He uses his skills in public relations and reputation management to lead the Ballad Health account, oversee the agency’s work for the health system communications team and step in to support other JS clients, as needed. With experience working
- [Rachel Goldstein](https://jacksonspalding.com/staff/rachel-goldstein/) - Rachel joined Jackson Spalding in January as an intern supporting Coca-Cola and Piedmont Clinic. Creative in nature, she found a home in PR after completing a double degree in Strategic Communications and Communication Design from Elon University last May. Beyond her professional pursuits, Rachel enjoys crafting her own recipes or writing songs on her guitar. Before
- [Allison Giblin](https://jacksonspalding.com/staff/allison-giblin/) - A JSer since 2013, Allison is a client advisor with inter-disciplinary experience and a project management expert. She currently serves as a strategic lead for our Orkin Commercial team, overseeing all email marketing, content marketing, website strategy and paid media work. Allison also leads accounts for The Coca-Cola Company and has provided account leadership for clients like the Georgia
- [Corey Green](https://jacksonspalding.com/staff/corey-green/) - To know Corey is to like him, probably because he has one of the most important gifts a strategist can possess – he understands people. He puts those skills to good use, leading our Brand Strategy Discipline, where he and his team help our clients articulate who they are and what they do in a
- [Stephen See](https://jacksonspalding.com/staff/stephen-see/) - Stephen joined JS’ digital team in May 2024, supporting Chick-fil-A. In his role, Stephen focuses on community engagement, particularly app and digital reviews, to gauge customer sentiment and enhance engagement strategies using data-driven insights. Before JS, Stephen worked in communications and public relations at Verifone, Inc., where he supported internal and external communications, including newsletters,
- [Mary Douglas](https://jacksonspalding.com/staff/mary-douglas/) - Mary joined Jackson Spalding in July 2021 and supports several accounts in a Client Advisory role. Most recently, Mary has supported our Shepherd Center, Gwinnett, and US Xpress accounts. She joined Jackson Spalding after six years as General Manager of two Atlanta Pure Barre studios where she led the studio’s sales team, planned and executed
- [Peggy Elder](https://jacksonspalding.com/staff/peggy-elder/) - Peggy Elder brings extensive office management and administrative experience to Jackson Spalding, where she plays an important role supporting our executives in the Atlanta Office. A pro at orchestrating events, schedules, resources, research and agency communications, Peggy’s wealth of insight benefits everything and everyone she touches. Before becoming a valuable member of our team in
- [Wade Stringfellow](https://jacksonspalding.com/staff/wade-stringfellow/) - Wade is a conceptual creator and problem solver whose magic words have always been “what if?” He applies that formula to his work for JS Creative as well as his life journey, which has taken him all over the map to generate big ideas for clients of all kinds. An in house designer for an
- [Sean Ward](https://jacksonspalding.com/staff/sean-ward/) - A JSer for more than seven years, Sean leads the Chick-fil-A Field Support Team, helping respond to all Public Relations and Reputation Management needs for the company’s 2,700+ restaurants and Support Center staff. He specializes in, and supports the account through, brand strategy, crisis and reputation management, national and local media relations, message development and
- [Michele Sharp](https://jacksonspalding.com/staff/michele-horn/) - Michele is an experienced brand marketer with a deep understanding of both higher education and technology industries, which is perfect for her role as JS’ Head of Marketing. Over the past two decades, she has dedicated herself to managing and leading marketing and branding efforts that truly make an impact and she's eager to bring her
- [Allie Packer](https://jacksonspalding.com/staff/allie-packer/) - Allie joined Jackson Spalding full-time following an internship in our Atlanta office. A member of the Public Relations team, she channels her enthusiasm into the Chick-fil-A account. Prior to joining JS, Allie had the opportunity to work with the Los Angeles Dodgers and the Chick-fil-A Peach Bowl as a communications intern, taking her talents from
- [Ebony Newman](https://jacksonspalding.com/staff/ebony-newman/) - Ebony works in our Atlanta office, proudly supporting the Chick-fil-A account. She splits her time between working on the New Restaurant Openings team and Field Support team, specializing in media relations, issues management, and public relations. In December 2023, she joined JS after working for a boutique public relations agency where she assisted a diverse
- [Tori Stutzman](https://jacksonspalding.com/staff/tori-stutzman/) - Tori is part of the paid media team in the JS Dallas office, specializing in paid search for clients like Mendocino Farms, Columbus 2025, and the Emory National Primate Research Center. Before joining JS, Tori worked as a paid search associate at PMG, managing more than $37 million in ad spend for brands like Old
- [Shea Farnan](https://jacksonspalding.com/staff/shea-farnan/) - Shea joined Jackson Spalding's Chick-fil-A team in May 2024 as a digital account coordinator, supporting both the “Surprise and Delight” team and the Digital Content team. Before joining JS, Shea was a social media and marketing coordinator for Signature Image Atlanta and a freelance social media manager for small businesses in Marietta, Georgia. She helped
- [Charlotte Dross](https://jacksonspalding.com/staff/charlotte-dross/) - Charlotte joined Jackson Spalding full-time in August of 2023 following her summer internship. She assists with the Chick-fil-A account, supporting the Field Support, Community Engagement, and Marketing Monthly Newsletter teams. Prior to joining JS, Charlotte interned at a handful of PR firms, where she developed a passion for the fast-paced nature of the agency lifestyle and an
- [Jehan Ramji](https://jacksonspalding.com/staff/jehan-ramji/) - Jehan serves on Jackson Spalding’s Chick-fil-A account as a Senior Community Manager with the community engagement team. In this role, she acts as the brand’s voice across its national social media platforms, spreading Chick-fil-A’s joyful and welcoming energy. She also works with the team supporting Western Governors University. Although an Atlanta native, Jehan earned a
- [Anna Davis](https://jacksonspalding.com/staff/anna-davis/) - Anna Davis is an accomplished administrative professional who joined JS in February 2024, bringing her extensive experience to report directly to the COO to help ensure seamless operations for both JS and our clients. Prior to JS, Anna made significant contributions as an Office Administrator at Goliath Dispatching, LLC, a start-up logistics transportation company. She
- [Laura Shapiro](https://jacksonspalding.com/staff/laura-shapiro/) - Laura is a jack-of-all-trade when it comes to communications. She not only serves as our in-house internal communications guru, but she also brings a depth of experience in the entertainment industry to her role. From writing scripts to casting talent, Laura uses multimedia to develop messaging that’s delivered in a more engaging way. But it’s
- [Pam Sawyer](https://jacksonspalding.com/staff/pam-sawyer/) - Pam leads the human resources team at Jackson Spalding, bringing global, for-profit and not-for-profit talent management experience to bear for our expanding organization. Prior to Jackson Spalding, Pam led Human Resources for the United States Olympic & Paralympic Committee (USOPC), based in Colorado Springs. Her responsibilities included talent acquisition and development, people operations, diversity &
- [Katie Varan](https://jacksonspalding.com/staff/katie-varan/) - Katie joined JS Atlanta’s PR team in mid-2022, assisting clients such as Dematic, ATD and Chick-fil-A. She is excited to bring years of consumer and B2B experience to JS as she provides support on areas such as media relations, influencer programs and CSR. Foraying into the world of PR at Porter Novelli, Katie developed a
- [Annalise Mahoney](https://jacksonspalding.com/staff/annalise-mahoney/) - A JSer for more than 10 years, Annalise is passionate about advancing her clients’ brands and her teams. Throughout her career, she’s supported Orkin Commercial’s marketing efforts, focused on developing and implementing integrated strategies and programs to drive both reputation and revenue. She leads the Columbus 2025 account, overseeing integrated strategic planning, campaign concepting and
- [David Oldham](https://jacksonspalding.com/staff/david-oldham/) - David empathizes with the beautiful struggle to integrate client requirements, assumptions and cost which makes his role as Senior Project Manager a natural fit. Whether it’s a website rebrand, digital maintenance support or an integrated technology rollout, David’s iterative approach to a phased functional resolution impacts a business past the completion of an engagement. After
- [Georgia Wheeler](https://jacksonspalding.com/staff/georgia-wheeler/) - Georgia joins Jackson Spalding as a Community Manager for the Chick-fil-a account, helping to articulate the voice of the brand and spread joy through social media. Prior to coming to JS, Georgia worked as a Marketing Associate for Rentgrata, a startup company in the Multifamily industry. As the only marketing team member for the
- [Amy Wray](https://jacksonspalding.com/staff/amy-wray/) - Amy Wray joined Jackson Spalding in 2023. She supports the PR and Digital Strategy teams, primarily focused on the Chick-fil-A account. As a regional advisor on the field support team, she is responsible for media relations, issues management and brand storytelling. Prior to joining JS, Amy spent four and a half years at CNN Digital,
- [Ansley Hight](https://jacksonspalding.com/staff/ansley-hight/) - Ansley joined Jackson Spalding in 2022, and as a member of the agency’s Chick-fil-A team, she provides support as a PR and event Coordinator and New Restaurant Planner as the company expands its footprint across the United States, Canada, and Puerto Rico. Prior to coming to JS, Ansley worked at the restaurant level for ten
- [Alex Nikitin](https://jacksonspalding.com/staff/alex-nikitin/) - After getting his foot in the door at Chick-fil-A's franchise level restaurant in Athens, GA, Alex joined the Chick-fil-A account team at Jackson Spalding. He combines his love for sports and public relations by supporting our sports practice and working on our Naismith and LakePoint sports accounts. His overall work includes public relations, public affairs,
- [Rachel Cooper](https://jacksonspalding.com/staff/rachel-cooper/) - Rachel joined JS Athens full time following an internship during her second year of graduate school at the University of Georgia. As a member of the agency’s Chick-fil-A team, she provides support as a New Restaurant Planner to Operators across the country. She also serves as a member of the client teams for Sandersville Railroad,
- [Joy Terrell](https://jacksonspalding.com/staff/joy-terrell/) - A JSer since 2014, Joy is a leader on our Coca-Cola team, supporting the company on a wide range of projects, from media relations to internal communications to creative work to presentation development and more. She has touched many aspects of the business, including customer communications, sustainability, brand and trade PR and DEI. Outside of
- [Alicin Hendricks](https://jacksonspalding.com/staff/alicin-hendricks/) - Alicin has been with Jackson Spalding since 2014 as a member of our Athens team. Since joining the agency, she has served in many roles from administration and HR to leading client accounts and most recently managing our business development team. Alicin enjoys keeping things interesting by playing a Swiss Army Knife role within our
- [Alex Loomis](https://jacksonspalding.com/staff/alex-loomis/) - “We, Not Me.” That's the motto – and energy – that Alex lives by as he leads our Creative Practice. He brings a depth of global experience in brand and creative campaign development to Jackson Spalding, but it all began with a love of words. Alex started his career as a copywriter at Blazing Paradigm
- [Daina Rama](https://jacksonspalding.com/staff/daina-rama/) - Daina is a member of our JS West team, supporting clients from coast-to-coast including Mendocino Farms and L.L.Bean. She serves in a media relations and project management role. Prior to joining JS, Daina grew her public relations, media relations and communication competencies via work in both sports and entertainment. She supported the Los Angeles Kings
- [Robert Bumgarner](https://jacksonspalding.com/staff/robert-bumgarner/) - Since starting at JS in 2015, Robert has grown into a jack-of-all-trades on our creative team who churns out anything from animation to art direction. His portfolio includes a wide range of work for clients like The Coca-Cola Company, Delta Air Lines, SCANA Energy and many others. Robert’s career began in television as a Production
- [Jessie Starke](https://jacksonspalding.com/staff/jessie-starke/) - Jessie joined our creative team as a graphic designer in 2009, bringing an impressive arts portfolio and pedigree. She grew up under the influence of creative parents who made their living in photography and design, so she credits genetics for her early interest in art. A second-grade teacher sealed Jessie’s career destiny when she predicted
- [Haley Swift](https://jacksonspalding.com/staff/haley-swift/) - Haley joined our creative team as a graphic designer in 2021. She creates digital and social designs, as well as print designs to support clients such as Delta, Maxwell Leadership, Gwinnett County, Children’s Healthcare of Atlanta, and many more. Haley began her career in 2019 as the Marketing and Design Specialist with Arylessence Inc. where
- [Ted Metzger](https://jacksonspalding.com/staff/ted-metzger/) - Prior to joining Jackson Spalding in 2021, Ted spent 17 years working for some of the most prominent national and international news organizations. He serves as a strategic adviser for our media relations and coaching practices, working with a number of clients that include Chick-fil-A, Delta, Dematic, Wabtec and Primrose. Growing up, Ted loved sports
- [Carolina Hazard](https://jacksonspalding.com/staff/carolina-hazard/) - Born outside Cali, Colombia and raised in Lawrenceville, Ga., Carolina brings cross-cultural intelligence to the work she touches. She joined us in 2014 and works from our Athens, Ga. office. She’s a team lead for our Google and Orkin Commercial teams and focuses on client advisory, event marketing and planning, new product launches and internal
- [Brownlee Hopkins](https://jacksonspalding.com/staff/brownlee-hopkins/) - Brownlee is a member of our Dallas team and spends most of her time assisting our Chick-fil-A and Texas Monthly teams. Her work includes supporting CSR announcements, leading new restaurant openings, managing the Southwest region for the Field Support team and earning additional awareness for newsworthy stories. Before joining JS in the summer of 2017,
- [Vivian Lee-Boulton](https://jacksonspalding.com/staff/vivian-lee-boulton/) - Vivian joined JS full time following an internship during her senior year at the University of Georgia. She currently serves as the day-to-day account lead for Georgia Transmission, overseeing integrated work across all JS disciplines. As a skilled project manager with experience in both media relations and digital communication, she also serves as a member
- [Shannon Toston](https://jacksonspalding.com/staff/shannon-toston/) - Shannon joined JS Dallas as an Office Manager in December 2021. She keeps our Dallas office running smoothly by organizing office operations, or as Shannon puts it, making life easier for the team. Shannon also lends her support to the JS Paid Media team as an administrative assistant. Prior to joining JS, Shannon worked
- [Dallas Bryan](https://jacksonspalding.com/staff/dallas-bryan/) - Dallas joined JS as an intern in 2016 and was quickly scooped up as a full-time graphic designer for our creative team. Project managers come to him for digital and social graphics, as well as print designs. His clients include Chick-fil-A, Orkin, Delta and Coca-Cola, among others. Prior to joining the agency, Dallas earned his
- [Julia Dorio](https://jacksonspalding.com/staff/julia-dorio/) - Julia has taken the integrated marketing communications way of life to heart at our agency where she works as a client advisor, PR practitioner, issues management specialist and brand strategist for clients ranging from The Coca-Cola Company to L.L. Bean. She joined JS in 2020, after more than a decade with a boutique agency whose
- [Ellie Carruth](https://jacksonspalding.com/staff/ellie-carruth/) - Ellie began her career at Jackson Spalding in 2006 and has directed key projects with Delta Air Lines, including coast-to-coast customer recognition programs, extensive email marketing campaigns, loyalty reward strategies, special events, corporate communications and more. Ellie also leads teams to support communications for Publix Super Markets and other Jackson Spalding clients. An avid learner,
- [Lilly Morgan](https://jacksonspalding.com/staff/lily-morgan/) - Lilly joined the JS Atlanta team in the beginning of 2023 with a day-to-day role focused on client advisory and other responsibilities falling within the public relations wheelhouse. She currently provides integrated support for the Coca-Cola, SCANA Energy, and Georgia Pacific accounts. Her professional career began in an in-house digital marketing position with a focus
- [Taylor Schuhmacher](https://jacksonspalding.com/staff/taylor-schuhmacher/) - Taylor is a member of our Rollins account team, creating media buzz for Orkin Canada and Western Pest Services, working on influencer campaigns with Orkin Residential and tradeshows for Orkin Commercial. A highlight of her work so far was managing a successful inaugural Halloween-themed influencer gifting campaign for Orkin Residential. Before joining JS in early
- [Rachel Chinich](https://jacksonspalding.com/staff/rachel-chinich/) - Rachel spent seven years in corporate communications before joining Jackson Spalding's Dallas office in 2018. She brings a wealth of client-side experience to our consumer and business-to-business accounts, leading our work with Texas Monthly, Interstate Batteries and the Dallas Regional Chamber. Before joining our Dallas office, Rachel served as the interim director of corporate communications
- [Justin Williams](https://jacksonspalding.com/staff/justin-williams/) - From roles at startups to global media companies, Justin has persistently sought opportunities at the edge of innovation. He leads the Digital Practice at Jackson Spalding, where he works with a team of best-in-class digital experts. Prior to leading the digital practice at Jackson Spalding he advised media and consumer-focused companies as a strategic growth
- [Leigh Jackson](https://jacksonspalding.com/staff/leigh-jackson/) - Leigh joined Jackson Spalding’s Chick-fil-A crew in 2013 and now co-leads that account of over 25 team members. She oversees strategy, messaging and project management for the chain’s national campaigns and corporate initiatives, which often sends her to markets like Los Angeles or New York, or perching down at the company’s headquarters here in Atlanta.
- [Streeter Nolan](https://jacksonspalding.com/staff/streeter-nolan/) - Streeter supports the brand team for Chick-fil-A, promoting on-demand platforms and brand campaigns. She brings years of experience to this role after building an enviable career on both coasts. A lifelong fashionista, Streeter always had her sights set on New York and began working toward that goal during college, landing summer internships at Vogue and
- [Todd Croom](https://jacksonspalding.com/staff/todd-croom/) - Todd Croom is Jackson Spalding’s CFO. He applies decades of financial and strategic planning experience to optimize our performance and growth. His multi-faceted background as a consultant, executive leader and entrepreneur gives him a unique skillset that aligns well with our customer-centric business. Since childhood, Todd has been a planner. Watching TV during his formative
- [Caitlin Davis](https://jacksonspalding.com/staff/caitlin-davis/) - Caitlin joined JS as an intern in 2017, and her determined work ethic quickly earned her a full-time gig on our Rollins team. She helps with marketing and communications for two of their brands, Orkin Pest Control and Orkin Commercial Services. Becoming a pest-whispering PR pro wasn’t always part of Caitlin’s plan. In fact, she

## Categories

- [Influencer Marketing](https://jacksonspalding.com/insights/category/influencer-marketing/)
- [Event Planning](https://jacksonspalding.com/insights/category/event-planning/)
- [AI Marketing](https://jacksonspalding.com/insights/category/ai-marketing/)
- [ChatGPT](https://jacksonspalding.com/insights/category/chatgpt/)
- [Media Planning](https://jacksonspalding.com/insights/category/media-planning/)
- [Branding](https://jacksonspalding.com/insights/category/branding/)
- [Crisis Communications](https://jacksonspalding.com/insights/category/crisis-communications/)
- [Thought Leadership](https://jacksonspalding.com/insights/category/thought-leadership/)
- [Public Relations](https://jacksonspalding.com/insights/category/public-relations/)
- [Coaching](https://jacksonspalding.com/insights/category/coaching/)
- [Creative](https://jacksonspalding.com/insights/category/creative/)
- [Paid Media](https://jacksonspalding.com/insights/category/paid-media/)
- [Culture & Leadership](https://jacksonspalding.com/insights/category/culture-leadership/)
- [BetterWays](https://jacksonspalding.com/insights/category/betterways/)
- [Meaningful Conversations](https://jacksonspalding.com/insights/category/meaningful-conversations/)
- [Digital Marketing](https://jacksonspalding.com/insights/category/digital-marketing/)
- [Integrated Marketing](https://jacksonspalding.com/insights/category/integrated-marketing/)
- [JS News](https://jacksonspalding.com/insights/category/js-news/)
- [Brand Strategy](https://jacksonspalding.com/insights/category/brand-strategy/)
- [AI Research](https://jacksonspalding.com/insights/category/ai-research/)
- [AI in Practice](https://jacksonspalding.com/insights/category/ai-in-practice/)
- [social media](https://jacksonspalding.com/insights/category/social-media/)

## Tags

- [AI Series](https://jacksonspalding.com/insights/tag/ai-series/)

## Block Pattern Categories

- [Case Study](https://jacksonspalding.com/insights/block_pattern_category/case-study/)

## Industries

- [Automotive & Transportation](https://jacksonspalding.com/insights/industry/automotive-transportation/)
- [Education](https://jacksonspalding.com/insights/industry/education/)
- [Food & Beverage](https://jacksonspalding.com/insights/industry/food-beverage/)
- [Healthcare](https://jacksonspalding.com/insights/industry/healthcare/)
- [Non-Profit](https://jacksonspalding.com/insights/industry/non-profit/)
- [Professional Services](https://jacksonspalding.com/insights/industry/professional-services/)
- [Government](https://jacksonspalding.com/insights/industry/government/)

## Services

- [Branding](https://jacksonspalding.com/insights/service/branding/)
- [Creative](https://jacksonspalding.com/insights/service/creative/)
- [Digital](https://jacksonspalding.com/insights/service/digital/)
- [Events](https://jacksonspalding.com/insights/service/events/)
- [Measurement](https://jacksonspalding.com/insights/service/measurement/)
- [Paid Media](https://jacksonspalding.com/insights/service/paid-media/)
- [Public Relations](https://jacksonspalding.com/insights/service/public-relations/)
- [Strategy](https://jacksonspalding.com/insights/service/strategy/)
- [Media Relations](https://jacksonspalding.com/insights/service/media-relations/)
- [Production](https://jacksonspalding.com/insights/service/production/)
- [Earned Media](https://jacksonspalding.com/insights/service/earned-media/)
- [Email Marketing](https://jacksonspalding.com/insights/service/email-marketing/)
- [Digital Marketing](https://jacksonspalding.com/insights/service/digital-marketing/)
- [Email](https://jacksonspalding.com/insights/service/email/)
- [Partnerships](https://jacksonspalding.com/insights/service/partnerships/)

## Case Studies

- [Coca-Cola Georgia Reputation](https://jacksonspalding.com/insights/staff_case_study/coca-cola-georgia-reputation/)
- [Coca-Cola Special Olympics](https://jacksonspalding.com/insights/staff_case_study/coca-cola-special-olympics/)
- [GDHS Stay Informed Stay Covered](https://jacksonspalding.com/insights/staff_case_study/gdhs-stay-informed-stay-covered/)
- [Orkin Top Cities List](https://jacksonspalding.com/insights/staff_case_study/orkin-top-cities-list/)
- [Emory](https://jacksonspalding.com/insights/staff_case_study/emory/)
- [Maxwell Leadership](https://jacksonspalding.com/insights/staff_case_study/maxwell-leadership/)
- [TKE](https://jacksonspalding.com/insights/staff_case_study/tke/)
- [Variant2](https://jacksonspalding.com/insights/staff_case_study/variant2/)
- [Delta TechOps](https://jacksonspalding.com/insights/staff_case_study/delta-techops/)
- [Variant](https://jacksonspalding.com/insights/staff_case_study/variant/)
- [Mendo Find Your Happy Place](https://jacksonspalding.com/insights/staff_case_study/mendo-find-your-happy-place/)
- [Shepherd Center Pursuing Possible](https://jacksonspalding.com/insights/staff_case_study/shepherd-center-pursuing-possible/)

## Expertise

- [Social Media](https://jacksonspalding.com/insights/expertise/social-media/)
- [Brand Design](https://jacksonspalding.com/insights/expertise/brand-design/)
- [Copywriting](https://jacksonspalding.com/insights/expertise/copywriting/)
- [Crisis Management](https://jacksonspalding.com/insights/expertise/crisis-management/)
- [Paid Media](https://jacksonspalding.com/insights/expertise/paid-media/)
- [Motion Graphics](https://jacksonspalding.com/insights/expertise/motion-graphics/)
- [Project Management](https://jacksonspalding.com/insights/expertise/project-management/)
- [Video](https://jacksonspalding.com/insights/expertise/video/)
- [Js Human Resources](https://jacksonspalding.com/insights/expertise/js-human-resources/)
- [Js Business Development](https://jacksonspalding.com/insights/expertise/js-business-development/)
- [Js Operations](https://jacksonspalding.com/insights/expertise/js-operations/)
- [Automotive and Transportation Sectors](https://jacksonspalding.com/insights/expertise/automotive-and-transportation-sectors/)
- [CPG Sector](https://jacksonspalding.com/insights/expertise/cpg-sector/)
- [Event Marketing](https://jacksonspalding.com/insights/expertise/event-marketing/)
- [Public Relations](https://jacksonspalding.com/insights/expertise/public-relations/)
- [Content Marketing](https://jacksonspalding.com/insights/expertise/content-marketing/)
- [Analytics](https://jacksonspalding.com/insights/expertise/analytics/)
- [Media Relations](https://jacksonspalding.com/insights/expertise/media-relations/)
- [Community Relations](https://jacksonspalding.com/insights/expertise/community-relations/)
- [Media Training](https://jacksonspalding.com/insights/expertise/media-training/)
- [Speaker Coaching](https://jacksonspalding.com/insights/expertise/speaker-coaching/)
- [Leadership Development](https://jacksonspalding.com/insights/expertise/leadership-development/)
- [Client Advisory](https://jacksonspalding.com/insights/expertise/client-advisory/)
- [Cause Marketing](https://jacksonspalding.com/insights/expertise/cause-marketing/)
- [Health Sector](https://jacksonspalding.com/insights/expertise/health-sector/)
- [Economic Development Sector](https://jacksonspalding.com/insights/expertise/economic-development-sector/)
- [Financial Services Sector](https://jacksonspalding.com/insights/expertise/financial-services-sector/)
- [Art Direction](https://jacksonspalding.com/insights/expertise/art-direction/)
- [Brand Strategy](https://jacksonspalding.com/insights/expertise/brand-strategy/)
- [Graphic Design](https://jacksonspalding.com/insights/expertise/graphic-design/)
- [Digital Marketing](https://jacksonspalding.com/insights/expertise/digital-marketing/)
- [Facilitation](https://jacksonspalding.com/insights/expertise/facilitation/)
- [Sports & Entertainment Sector](https://jacksonspalding.com/insights/expertise/sports-entertainment-sector/)
- [Travel & Tourism Sector](https://jacksonspalding.com/insights/expertise/travel-tourism-sector/)
- [Corporate Communications](https://jacksonspalding.com/insights/expertise/corporate-communications/)
- [Media Planning](https://jacksonspalding.com/insights/expertise/media-planning/)
- [Js Finance](https://jacksonspalding.com/insights/expertise/js-finance/)
- [Content Strategy](https://jacksonspalding.com/insights/expertise/content-strategy/)
- [Digital Strategy](https://jacksonspalding.com/insights/expertise/digital-strategy/)
- [Email Marketing](https://jacksonspalding.com/insights/expertise/email-marketing/)
- [Photography](https://jacksonspalding.com/insights/expertise/photography/)
- [Retail Sector](https://jacksonspalding.com/insights/expertise/retail-sector/)
- [Digital Design](https://jacksonspalding.com/insights/expertise/digital-design/)
- [SEO](https://jacksonspalding.com/insights/expertise/seo/)
- [User Experience](https://jacksonspalding.com/insights/expertise/user-experience/)
- [Professional Services Sector](https://jacksonspalding.com/insights/expertise/professional-services-sector/)
- [Js Marketing](https://jacksonspalding.com/insights/expertise/js-marketing/)
- [Communication Strategy](https://jacksonspalding.com/insights/expertise/communication-strategy/)
- [Digital Media](https://jacksonspalding.com/insights/expertise/digital-media/)
- [Paid Media Strategy](https://jacksonspalding.com/insights/expertise/paid-media-strategy/)
- [Traditional Media](https://jacksonspalding.com/insights/expertise/traditional-media/)
- [Manufacturing Sector](https://jacksonspalding.com/insights/expertise/manufacturing-sector/)
- [Online Reputation Management](https://jacksonspalding.com/insights/expertise/online-reputation-management/)
- [Reputation Management](https://jacksonspalding.com/insights/expertise/reputation-management/)

## Offices

- [Atlanta](https://jacksonspalding.com/insights/office/atlanta/)
- [Athens](https://jacksonspalding.com/insights/office/athens/)
- [Dallas](https://jacksonspalding.com/insights/office/dallas/)
- [West](https://jacksonspalding.com/insights/office/west/)
- [Expat](https://jacksonspalding.com/insights/office/expat/)