all , analytics , art direction , brand design , brand strategy , cause marketing , community relations , content marketing , content strategy , copywriting , corporate communications , crisis management , CSR , digital design , digital marketing , digital strategy , e‑commerce , email marketing , event marketing , facilitation , graphic design , health sector , js marketing , leadership development , manufacturing sector , media planning , media relations , media training , motion graphics , online reputation management , photography , product launches , project management , public relations , retail sector , seo , social media , speaker coaching , user experience , video
Kristin has always wanted to work for ESPN, but she never dreamed she’d do it by way of a communications agency. She joined our sports practice in 2014 and promptly hit the road promoting ESPN’s new SEC Network based in Charlotte, N.C.
She spent two years at an experiential marketing firm, but most of her career has focused on sports promotion or sports reporting. Kristin started as Sports Director at WIVT in Binghamton, NY, serving as the one-woman machine responsible for writing, shooting and editing the daily sportscast. She went on to WTVM in Columbus, GA to manage coverage of five NCAA institutions and more than 20 high school sports programs.
Her work won the 2011 Georgia Association of Broadcasters Award for Best Sports Story and the 2010 Georgia Association of Broadcasters Merit Award for Best Sports Coverage. It also gave her a front-row seat to two National Championship games where she interviewed stars like Cam Newton and Nick Saban.
Athletics are part of Kristin’s DNA. Her brother pitched for the University of Oregon, and she was recruited to swim for Denison University. When a lupus diagnosis benched her plans freshman year, she hung up her Speedo® and refocused on sports journalism. Kristin followed her bachelor’s in communications from Denison with a master’s in broadcast journalism from Syracuse University, serving as an ESPN-U correspondent before graduation.
Kristin’s husband, Sean, is another TV reporter-turned publicist. Their romance kindled over a Braves-Giants game, and they have celebrated this “Braves-a-versary” ever since. Somehow it seems fitting that their one-of-a-kind wedding was in Stats, a local sports bar complete with multiple wide-screen TVs following the boys of summer.
Kristin spends equal time in our Atlanta and Athens offices, depending on how the commuting forecast looks from her home in Gainesville, Ga. During football season, you can find her at UGA in the Bulldog section at Sanford Stadium. In the off-season, she fills her time with hiking, yoga and a dog named Lu, which is short for Tallulah.