Paid Media

Targeting the right audience in the right place for the right price

Overview

The competition for eyeballs is stronger now than ever. That’s why it’s critical to identify the most valuable target audiences and engage with them in ways that leave them feeling positive about their experience. We achieve this through extensive audience research before a campaign launches – and continued performance optimization throughout the media plan lifecycle. Our paid media team works hand in hand with our creative, content marketing, events, research and analytics teams to ensure we’re all working together to establish a connection with our target audiences and effectively maximize campaign performance.

Our Process

To achieve effective and efficient advertising programs for our clients, the media team balances overall goals and KPIs with each client’s target audience, geography, media mix/ad units, timing, reach and frequency, as well as their exposure in non-paid arenas. We then optimize our plans to ensure success metrics are being met, and report performance metrics regularly.

Jackson Spalding - Paid media

Awareness

Impressions
Reach
Frequency
Views

Attention

Clicks
Shares
Likes
Comments
Opens
Traffic

Action

Calls
Downloads
Purchases
Sign-ups
Referrals

Analytics

Click-Through Rate
Cost Per Completion
Cost Per Click
ROI/ROAS

What We Do

Paid Social

Develop the strategy, targeting and budgets for advertising programs across social platforms like Facebook, LinkedIn, Pinterest, Twitter and Snapchat. We work with backend analytics to optimize as needed to maximize effectiveness.

Traditional Media

Negotiate and implement various traditional media buys including, but not limited to, print, outdoor, broadcast radio and television, and website advertising.

Native Advertising

Amplify content in a seamless platform for unobtrusive viewing for each audience.

Paid Search

Set the strategy and budgeting for paid search programs and optimize as needed.

Media Experience

We’ve placed all types of media for national, regional and local ads for clients of all sizes.

  • Facebook
  • Google AdWords
  • The Weather Channel
  • Youtube
  • Twitter
  • The Wall Street Journal
  • Instagram
  • Outbrain
  • The New York Times
  • Spotify
  • Taboola
  • Rocket Fuel
  • Pandora
  • ClearChannel Outdoor
  • MNI
  • iHeartMedia
  • Outfront Media
  • Semcasting

Paid Media Clients

  • Orkin Pest Control
  • Purchasing Power
  • SCANA Energy
  • Primrose Schools
  • Western Pest Services
  • Mattress Firm
  • Interstate Battery
  • Atlanta Braves
  • iFly Indoor Skydiving