<?xml version="1.0" encoding="UTF-8"?>
<!-- This sitemap was dynamically generated on April 3, 2026 at 5:05 pm by All in One SEO Pro v4.9.5.2 - the original SEO plugin for WordPress. -->

<?xml-stylesheet type="text/xsl" href="https://jacksonspalding.com/default-sitemap.xsl"?>

<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>Jackson Spalding</title>
		<link><![CDATA[https://jacksonspalding.com]]></link>
		<description><![CDATA[Jackson Spalding]]></description>
		<lastBuildDate><![CDATA[Wed, 27 Aug 2025 13:51:47 +0000]]></lastBuildDate>
		<docs>https://validator.w3.org/feed/docs/rss2.html</docs>
		<atom:link href="https://jacksonspalding.com/sitemap.rss" rel="self" type="application/rss+xml" />
		<ttl><![CDATA[60]]></ttl>

		<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/6-ways-you-can-drive-deeper-engagement-with-gen-z/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/6-ways-you-can-drive-deeper-engagement-with-gen-z/]]></link>
			<title>6 Ways You Can Drive Deeper Engagement With Gen Z </title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 13:51:47 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/]]></link>
			<title>Home</title>
			<pubDate><![CDATA[Wed, 15 Oct 2025 04:16:34 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/cc-jaeger/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/cc-jaeger/]]></link>
			<title>CC Jaeger</title>
			<pubDate><![CDATA[Mon, 30 Mar 2026 18:14:55 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/preparing-your-brand-for-2026s-largest-sporting-event/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/preparing-your-brand-for-2026s-largest-sporting-event/]]></link>
			<title>Preparing Your Brand for 2026&#8217;s Largest Sporting Event</title>
			<pubDate><![CDATA[Wed, 18 Mar 2026 19:30:24 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/stop-weakening-your-voice-3-common-phrases-undermine-public-speaking-confidence/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/stop-weakening-your-voice-3-common-phrases-undermine-public-speaking-confidence/]]></link>
			<title>Stop Weakening Your Voice: 3 Common Phrases Undermine Public Speaking Confidence</title>
			<pubDate><![CDATA[Wed, 15 Oct 2025 16:23:18 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/scott-sayres/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/scott-sayres/]]></link>
			<title>Scott Sayres</title>
			<pubDate><![CDATA[Wed, 07 Jan 2026 15:37:28 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/bryan-long/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/bryan-long/]]></link>
			<title>Bryan Long</title>
			<pubDate><![CDATA[Wed, 04 Mar 2026 16:52:21 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/]]></link>
			<title>Insights</title>
			<pubDate><![CDATA[Wed, 04 Mar 2026 16:51:18 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/what-germany-taught-me-about-onboarding-and-why-american-business-should-pay-attention/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/what-germany-taught-me-about-onboarding-and-why-american-business-should-pay-attention/]]></link>
			<title>What Germany Taught Me About Onboarding – and Why American Business Should Pay Attention </title>
			<pubDate><![CDATA[Wed, 04 Mar 2026 16:48:32 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/service/protect-your-brand/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/service/protect-your-brand/]]></link>
			<title>Protect Your Brand</title>
			<pubDate><![CDATA[Tue, 27 Jan 2026 22:53:46 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/jennifer-lucarelli/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/jennifer-lucarelli/]]></link>
			<title>Jennifer Lucarelli</title>
			<pubDate><![CDATA[Tue, 27 Jan 2026 21:43:39 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/the-age-of-chaos-reputation-risks-communicators-cant-ignore-in-2026/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/the-age-of-chaos-reputation-risks-communicators-cant-ignore-in-2026/]]></link>
			<title>The Age of Chaos: Reputation Risks Communicators Can&#8217;t Ignore in 2026 </title>
			<pubDate><![CDATA[Tue, 17 Mar 2026 17:34:43 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/case_study/sweetwaters-feel-good-brand-activation/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/case_study/sweetwaters-feel-good-brand-activation/]]></link>
			<title>SweetWater’s Feel-Good Brand Activation</title>
			<pubDate><![CDATA[Thu, 11 Dec 2025 15:31:23 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/case_study/turning-fear-into-fascination/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/case_study/turning-fear-into-fascination/]]></link>
			<title>Turning Fear into Fascination</title>
			<pubDate><![CDATA[Fri, 27 Feb 2026 15:16:32 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/emma-doyle/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/emma-doyle/]]></link>
			<title>Emma Doyle</title>
			<pubDate><![CDATA[Fri, 19 Dec 2025 15:27:01 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/anna-parel/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/anna-parel/]]></link>
			<title>Anna Parel</title>
			<pubDate><![CDATA[Fri, 02 Jan 2026 13:14:36 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/turning-biggest-sporting-moment-into-a-brand-advantage/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/turning-biggest-sporting-moment-into-a-brand-advantage/]]></link>
			<title>Meet the Moment: Turning 2026’s Biggest Sporting Moment Into a Brand Advantage</title>
			<pubDate><![CDATA[Tue, 09 Dec 2025 20:15:00 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/pr-in-the-ai-age-why-earned-media-is-your-secret-weapon-for-answer-engine-visibility/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/pr-in-the-ai-age-why-earned-media-is-your-secret-weapon-for-answer-engine-visibility/]]></link>
			<title>PR in the AI Age: Why Earned Media Is Your Secret Weapon for Answer Engine Visibility</title>
			<pubDate><![CDATA[Mon, 15 Dec 2025 19:03:43 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/chrissy-johnson/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/chrissy-johnson/]]></link>
			<title>Chrissy Johnson</title>
			<pubDate><![CDATA[Fri, 12 Dec 2025 14:07:00 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/what-cannes-lions-can-teach-you-about-staying-inspired-at-work/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/what-cannes-lions-can-teach-you-about-staying-inspired-at-work/]]></link>
			<title>What Cannes Lions Can Teach You About Staying Inspired at Work</title>
			<pubDate><![CDATA[Wed, 19 Nov 2025 21:35:41 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/armani-kardar/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/armani-kardar/]]></link>
			<title>Armani Kardar</title>
			<pubDate><![CDATA[Wed, 19 Nov 2025 21:33:51 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/charles-edwards/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/charles-edwards/]]></link>
			<title>Charles Edwards</title>
			<pubDate><![CDATA[Wed, 15 Oct 2025 16:24:12 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/service/capture-demand/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/service/capture-demand/]]></link>
			<title>Capture Demand</title>
			<pubDate><![CDATA[Tue, 02 Dec 2025 21:54:58 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/sarah-cunningham/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/sarah-cunningham/]]></link>
			<title>Sarah Cunningham</title>
			<pubDate><![CDATA[Thu, 13 Nov 2025 20:24:57 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/jazmyne-hankerson/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/jazmyne-hankerson/]]></link>
			<title>Jazmyne Hankerson</title>
			<pubDate><![CDATA[Mon, 03 Nov 2025 16:59:04 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/service/build-your-brand/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/service/build-your-brand/]]></link>
			<title>Build Your Brand</title>
			<pubDate><![CDATA[Fri, 05 Dec 2025 17:52:17 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/services/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/services/]]></link>
			<title>Services</title>
			<pubDate><![CDATA[Fri, 05 Dec 2025 13:55:05 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/kate-weaver/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/kate-weaver/]]></link>
			<title>Kate Weaver</title>
			<pubDate><![CDATA[Tue, 28 Oct 2025 13:25:43 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/alasne-murphy/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/alasne-murphy/]]></link>
			<title>Alasne Murphy</title>
			<pubDate><![CDATA[Tue, 24 Mar 2026 18:58:52 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/hanna-forst/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/hanna-forst/]]></link>
			<title>Hanna Forst</title>
			<pubDate><![CDATA[Tue, 14 Oct 2025 14:42:55 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/brittanie-smith/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/brittanie-smith/]]></link>
			<title>Brittanie Smith</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 18:49:06 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/issues-management-protecting-the-bottom-line-in-a-post-covid-world/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/issues-management-protecting-the-bottom-line-in-a-post-covid-world/]]></link>
			<title>Issues Management: Protecting the Bottom Line in a Post-COVID World</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 14:50:40 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/meet-our-new-experts-to-build-your-brand-and-fuel-demand/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/meet-our-new-experts-to-build-your-brand-and-fuel-demand/]]></link>
			<title>Meet Our New Experts to Build Your Brand and Fuel Demand </title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 14:49:39 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/the-elections-are-coming-is-your-brand-ready/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/the-elections-are-coming-is-your-brand-ready/]]></link>
			<title>The Elections are Coming. Is Your Brand Ready?</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 14:48:40 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/5-ways-to-amplify-amp-enhance-your-paid-media-performance-with-ai/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/5-ways-to-amplify-amp-enhance-your-paid-media-performance-with-ai/]]></link>
			<title>5 Ways to Amplify &amp; Enhance Your Paid Media Performance with AI  </title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 14:46:15 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/leading-lessons-from-cannes-simplicity-stands-out/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/leading-lessons-from-cannes-simplicity-stands-out/]]></link>
			<title>Leading Lessons from Cannes: Simplicity Stands Out  </title>
			<pubDate><![CDATA[Wed, 10 Sep 2025 14:03:15 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/value-of-faqs-in-ai-search/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/value-of-faqs-in-ai-search/]]></link>
			<title>The Strategic Value of FAQs in the Age of AI Search</title>
			<pubDate><![CDATA[Tue, 30 Sep 2025 17:38:11 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/from-expertise-to-earned-media-how-orkin-entomologists-show-the-value-of-a-strong-pr-partner/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/from-expertise-to-earned-media-how-orkin-entomologists-show-the-value-of-a-strong-pr-partner/]]></link>
			<title>From Expertise to Earned Media: How Orkin Entomologists Show the Value of a Strong PR Partner</title>
			<pubDate><![CDATA[Tue, 30 Sep 2025 17:36:07 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/elizabeth-jones/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/elizabeth-jones/]]></link>
			<title>Elizabeth Jones</title>
			<pubDate><![CDATA[Thu, 11 Sep 2025 17:52:04 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/3-sxsw-lessons-on-trust-stories-and-humanity/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/3-sxsw-lessons-on-trust-stories-and-humanity/]]></link>
			<title>3 SXSW Lessons on Trust, Stories and Humanity</title>
			<pubDate><![CDATA[Thu, 04 Sep 2025 17:27:48 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/why-leading-in-our-communities-matters-now-more-than-ever/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/why-leading-in-our-communities-matters-now-more-than-ever/]]></link>
			<title>Why Leading in Our Communities Matters Now More Than Ever</title>
			<pubDate><![CDATA[Mon, 29 Sep 2025 16:34:33 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/staff/aliyah-summerhill/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/staff/aliyah-summerhill/]]></link>
			<title>Aliyah Summerhill</title>
			<pubDate><![CDATA[Mon, 29 Sep 2025 16:30:42 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/5-trends-to-inform-reputation-management-for-2024/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/5-trends-to-inform-reputation-management-for-2024/]]></link>
			<title>5 Trends to Inform Reputation Management for 2024 </title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 14:47:45 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/extroverts-arent-better-public-speakers-than-introverts/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/extroverts-arent-better-public-speakers-than-introverts/]]></link>
			<title>Extroverts Aren&#8217;t Better Public Speakers Than Introverts </title>
			<pubDate><![CDATA[Mon, 13 Oct 2025 19:56:07 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/case_study/a-longstanding-relationship-continues-to-fly-high/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/case_study/a-longstanding-relationship-continues-to-fly-high/]]></link>
			<title>A Longstanding Relationship Continues To Fly High</title>
			<pubDate><![CDATA[Mon, 06 Oct 2025 21:28:52 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/chromes-cookie-crumble-3-tips-to-be-prepared/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/chromes-cookie-crumble-3-tips-to-be-prepared/]]></link>
			<title>Chrome&#8217;s Cookie Crumble: 3 Tips to be Prepared</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 13:55:41 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/contact-us/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/contact-us/]]></link>
			<title>Contact Us</title>
			<pubDate><![CDATA[Tue, 02 Sep 2025 09:04:26 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/meaningful-conversations-community-leadership-with-leroy-chapman-jr/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/meaningful-conversations-community-leadership-with-leroy-chapman-jr/]]></link>
			<title>Meaningful Conversations: Community Leadership with Leroy Chapman, Jr.</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 13:55:00 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/insights/why-b2b-marketing-needs-to-think-more-like-b2c/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/insights/why-b2b-marketing-needs-to-think-more-like-b2c/]]></link>
			<title>Why B2B Marketing Needs to Think More Like B2C</title>
			<pubDate><![CDATA[Thu, 04 Sep 2025 17:27:40 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://jacksonspalding.com/case_study/bringing-new-life-to-an-established-brand/]]></guid>
			<link><![CDATA[https://jacksonspalding.com/case_study/bringing-new-life-to-an-established-brand/]]></link>
			<title>Bringing New Life to an Established Brand</title>
			<pubDate><![CDATA[Mon, 13 Oct 2025 18:45:27 +0000]]></pubDate>
		</item>
				</channel>
</rss>
