Informed by statewide and competitive research, we reframed GPB’s mission, vision, and values—laying the groundwork for a more unified, compelling brand and brand-building campaign to engage new audiences. Coming right on time, the campaign launched amid a divisive political landscape that threatened public media nationwide. It’s not often you can say an awareness campaign drove demand, but in this case, GPB got the best of both.
million impressions
target market reach
increase in number of donations
increase in donation revenue
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