Orkin wanted help positioning its pest control brand as a relevant, go-to authority for a new generation of young homeowners. Bug Bites did just that with a bold cultural swing: a fearless celebrity chef teamed with an Orkin entomologist to cook—and eat—insects in a one-off, earned-first digital event.
The result was equal parts brainy, funny and brave. Bug Bites turned “gross” into pure gravity generating national attention and cementing Orkin’s position as fearless, fascinating and truly “Best in Pests” in a way no pest control brand ever had.
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