November 2023
As an agency, we are always evolving with purpose: doubling down on our core strengths and investing in new capabilities to better serve you, our clients, every day. That means ensuring we have the right experts around the table, all working together to fully integrate PR and marketing efforts at every stage of the relationship with your brand, from first awareness to next purchase.
In 2023, we’ve brought on several strategic and creative minds to broaden and deepen the skills we can merge in service of moving your audiences. These leaders will work together to create integrated work capable of both building reputation and driving revenue.
Scott Sayres joins Jackson Spalding as our Reputation & Issues Management Lead, overseeing issues and crisis strategy. With his deep global corporate communications experience with brands such as Honeywell International and Fresenius Medical Care, plus extensive labor relations work and decades in the media, Scott helps companies navigate reputational challenges and ensure they are connecting with all stakeholders. Based in our Dallas, Texas office, Scott lends his expertise to JS clients across the country.
Wondering how other companies approach investing in issues management? Scott breaks down some examples here.
Corey Green has assumed the role of Brand Strategy Leader in our Dallas office. With a wealth of experience working with national and global brands such as Ally Bank, Chick-fil-A, Orkin and Jeep, Corey brings his expertise to help us build and steward your brand as well as deliver research, insights and visions that inform fiercely strategic and creative work for you.
Corey has spent his career with advertising and branding agencies. Why the switch to an integrated marketing shop with a foundation in PR? Corey explains it here.
Kyle Blackwell joins our Digital/Analytics team in Dallas as our data expert. His mission is twofold: to turn data and insights into actionable strategies during the planning stage, and to track efforts and demonstrate concrete proof of impact across marketing, PR and communication channels. Kyle’s expertise in analytics will be a driving force in enhancing our data-driven decision-making for your campaigns.
Data is only useful if you can access and interpret it. Read Kyle’s take on the problem of Big Data—and more importantly, some solutions to help you put your data firmly in your hands.
Monica Corbett, an industry veteran with 20 years of experience in PR and marketing across various sectors, has been promoted from Healthcare Lead to take the reins as our PR Lead. Monica’s impressive track record includes leadership roles at GoFundMe and work in technology, education, food & beverage, and non-profits. Her leadership as our Healthcare Lead demonstrated her ability to activate team members across our offices and get results for our clients.
Ted Metzger, a long-trusted member of our Coaching and Media Relations teams, has been promoted to the role of Media Relations Leader. With 17 years of experience as a producer for major news organizations, including CNN and BBC, Ted has already made a significant impact on our clients and team. His deep industry knowledge and relationships will continue to help keep your brand in the conversation in a rapidly changing landscape.
Michael Carroll, a long-time JS partner, has joined us full-time to oversee media strategy and activation in both social and digital advertising. His understanding of the best digital channels to connect your brand with your most important audiences has been instrumental in several of our award-winning paid-media campaigns.
Nic Roemer is our Strategic Business Development Leader, bringing deep agency and business background from his global career. Nic’s expertise in marketing and digital, combined with his experience at organizations like Macquarium, Moxie, Serviceplan and Wunderman, is helping us connect with clients who are seeking to build their brand and drive demand through strategic and creative excellence.
Michele Horn joined our Athens, Ga. office as our Marketing Lead, bringing her extensive experience in brand and integrated marketing, particularly in the realms of higher education and technology. With previous roles at Dell Technologies and the University of Georgia, Michele is at home both driving our agency’s marketing efforts and enhancing relationships with clients existing and new.
With their diverse skill sets and experiences, our new talent will help us formulate and activate winning strategies to reach your audiences and business goals. If you’d like to have a conversation with one of our new experts about your brand, please contact us.
