Georgia’s Juicy New Spokesperson

For millions of Georgians, redetermination is a major source of concern and confusion. To help Medicaid and PeachCare for Kids® recipients navigate the complexities surrounding redetermination, we created a peach-perfect spokesperson to serve the community as a friendly and accessible source of information.

Award Winning

Bronze Telly Winner in Branded Content – CSR PRSA Phoenix Award for Most Effective Agency Campaign AMY award for Healthcare campaign

205K

unique visitors to campaign microsite

19.5K

visits to gateway

87M

impressions

129%

growth in email communication

The Team

David Oldham

LaToya Kenner

Kathryn Venzon

Justin Williams

Matt McDonnell

Melissa Kovach

Paige Rohe

Hayley Johns

Rachel Weber

Haley Swift

Randall Kirsch

Robert Bumgarner

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