To make some noise about Special Olympics and Coca-Cola’s music-centric summertime campaign, we had the opportunity to merge the worlds of sports and music together into one harmonious video. Armed with nothing more than their equipment, our Special Olympic athletes created an original music track that served as a triumphant celebration of their journey toward Olympic gold.
ADDY Awards for Integrated Media Public Service Campaign, Public Service Online Film and Elements of Advertising
SHOWN
1400 times in 15 venues
AIRED
up by ESPN and then ABC
VIEWED
by 1.4M people for free
AWARDS
four Addys, One Telly and Counting…
Alex Loomis
Alicia Harwell
Robert Bumgarner
Rachel Chinich
Michael O'Connell
Matt McDonnell
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