How does a century-old brand stay relevant while honoring its heritage? L.L.Bean partnered with Jackson Spalding to craft an integrated campaign that celebrated its iconic products and milestones while resonating with younger audiences. Through digital storytelling, exclusive partnerships, and immersive experiences, we positioned the brand to engage Gen Z and Millennials, driving measurable sales growth and setting the stage for future success.
impressions across all platforms
media placements, including 570 feature articles
media attendees at NYFW pop-up event (NYT, WSJ, GQ, Vogue)
products throughout the campaign
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