Elevated fast casual restaurant Mendocino Farms tapped Jackson Spalding to make a splash as they expanded into the Pacific Northwest with their first Seattle restaurant. With a need to build awareness and drive trial, while also tapping into existing brand affinity from California transplants in the area, we launched an integrated, multi-channel approach, activating across the South Lake Union neighborhood with creative out-of-home placements, influencer and brand partnerships, local media segments and engaging events designed to introduce Seattleites to their new “happy place.” The campaign proved successful, with the most-ever My Mendo loyalty program sign-ups prior to grand opening day and strong opening sales that continue to outperform other new Mendocino Farms restaurants.
PRSA LA Prism Award for Integrated Comms – Consumer Products campaign PRSA Phoenix Awards for Integrated Communications, Retail Stores And Restaurants campaign
OTS from media placements
My Mendo program signups
individuals reached through social media
Alex Loomis
Daina Rama
Elizabeth Jones
Robert Bumgarner
Rachel Weber
Melissa Kovach
McKenzie Kinchler
Matt McDonnell
Jessie Starke
Kate Weaver
Kim Hardcastle
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